Overview
Location: Hybrid (typically 2 days per week in Watford)
In this newly created role, you’ll be our in-house expert across all detail of our digital performance channel mix, managing a significant share of the marketing budget and delivering measurable results that support both national and local growth.
This role is perfect for someone who lives and breathes digital – channels, platforms, ad tech & martech and wants to drive real business impact in a fast-moving, leads-based B2C environment.
Responsibilities
* Lead the strategy and implementation of our full digital channel mix: Google Ads / PPC / Performance Max, Paid Social (Meta, TikTok, LinkedIn, etc.), Programmatic Display & Retargeting, Ratings & Reviews (Trustpilot, Google Reviews, etc.), YouTube, Affiliate & Partnership Marketing, and Native Advertising & Content Distribution Platforms.
* Take a growth performance-led, always-on acquisition approach with regular testing, learning and optimisation focused on driving acquisition and measurable conversion.
* Own and optimise our organic digital ecosystem, setting the SEO strategy and roadmap and owning our local search strategy at scale.
* Work closely with three Digital agencies (development, marketing and campaign) to plan and execute high-growth performance campaigns.
* Be the GA4 and dashboarding expert – build reports, interpret performance, and support the team with actionable insights across the full funnel channel mix, allocating investment based on return and customer KPI’s.
* Support the Head of Growth in managing tech dev workstreams across our AdTech and Martech stack – including tagging, tracking, integrations and automation.
Qualifications
* Consolidated experience in a senior-facing digital marketing role – ideally within both B2B and B2C based businesses
* A real expert across paid and organic – you know the levers, the platforms, and how to scale performance.
* Obsessed with hyper-local targeting and customization – not just volume of ads, but reaching the right people, in the right places at the right time.
* A full funnel thinker with an optimisation mindset – always looking for efficiencies, smarter spending, balancing long-term growth over short-term fixes.
* Expert in GA4, Looker Studio (or similar), conversion tracking, UTM strategy and attribution models
Why Medivet
Joining Medivet means becoming part of a nationwide community that puts care at the heart of everything we do. You\'ll work with a collaborative, people-first team where your expertise will be valued and your work will make a genuine impact on the lives of our colleagues and the animals they care for.
Other details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industry: Veterinary Services
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