Job Title: PPC Manager
Location: Remote
Salary: £45,000 – £50,000
MUST HAVE: Fashion / Luxury Fashion Experience
About the Role
We are seeking a results-driven PPC Manager with proven experience in the fashion or luxury fashion sector to lead and optimise paid media campaigns across multiple platforms. This role is ideal for someone who understands the nuances of premium branding, customer acquisition, and performance marketing within a highly competitive, style-driven market.
Key Responsibilities
* Plan, execute, and optimise PPC campaigns across platforms including Google Ads, Microsoft Ads, and paid social channels (Meta, TikTok, etc.)
* Manage budgets effectively to maximise ROI, ROAS, and overall campaign performance
* Conduct keyword research, audience targeting, and competitor analysis within the fashion/luxury space
* Continuously test and optimise ad creatives, copy, and landing pages to improve performance
* Analyse campaign data and produce actionable insights and reports
* Collaborate with creative, eCommerce, and brand teams to ensure campaigns align with brand positioning
* Stay up to date with industry trends, platform updates, and emerging opportunities in digital advertising
Essential Requirements
* Proven experience managing PPC campaigns within fashion or luxury fashion (ESSENTIAL)
* Strong understanding of premium/luxury consumer behaviour and brand positioning
* Hands-on experience with Google Ads, Google Analytics, and paid social platforms
* Demonstrated ability to manage and scale budgets effectively
* Data-driven mindset with strong analytical and problem-solving skills
* Experience with A/B testing and conversion rate optimisation
* Excellent communication skills and ability to work remotely with cross-functional teams
Desirable Skills
* Experience working with high-end or global fashion brands
* Familiarity with eCommerce platforms such as Shopify or Magento
* Knowledge of feed management tools and dynamic remarketing
* Understanding of attribution models and customer journey tracking
What We Offer
* Competitive salary (£45K–£50K)
* Fully remote working environment
* Opportunity to work with premium/luxury fashion brands
* Collaborative and creative team culture
* Career growth and development opportunities
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