A B2B financial services consultancy is seeking a Marketing Director to design and implement marketing campaigns targeted towards insurance and banking providers.
Experience of designing and implementing campaigns targeting global insurance companies &/or banking clients is essential.
Responsibilities:
* Support key stakeholders with a European and UK marketing strategy.
* Lead marketing efforts within the market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.
* Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.
* Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand.
* Develop a content strategy and editorial calendar to create multifunctional content.
* Drive innovation in marketing techniques and approaches.
* Translate sales objectives into marketing objectives and develop project plans for marketing support.
* Lead cross-functional project management, including communications.
* Identify internal and external resources for strategic account marketing execution.
* Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.
* Measure and analyse the success impact metrics, including existing account revenue growth.
Requirements:
* 10-15+ years of experience in broad on and offline B2B marketing
* Proven success in revenue generation through multi-channel campaigns and client-centric marketing
* Track-record of account based marketing
* Experience in marketing enterprise solutions within the B2B sector, especially having targeted global insurance companies and/or global banking clients
* Strong individual with sector knowledge from a vendor / product standpoint
* Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution)
* 3-days in the office
* London HQ
* Strong career development prospects
* Fantastic supportive team