Summary At Six Stories, our mission is simple: to spread more joy. From the moment someone discovers us - whether they’re a bride, a bridesmaid, or someone who loves love - we want them to feel part of something special. We’re looking for a CRM & Retention Executive who’s passionate about bringing CRM campaigns to life and supporting customer engagement across email, SMS and lifecycle journeys. This role is hands-on and delivery-driven - perfect for someone who enjoys building campaigns, optimising performance and ensuring every message is executed thoughtfully. You’ll need to be organised, data-curious and proactive. You’ll report into the Head of Trade and work closely with cross-functional partners to deliver campaigns our customers love. What You’ll Do Execute CRM campaigns across email and SMS, including scheduling, segmentation and deployment Excellent copywriting on email to craft emails that our customers love to receive Build, maintain and optimise automated lifecycle flows (e.g., welcome, post-purchase, re-engagement) Apply segmentation and personalisation logic to improve relevance and performance Track campaign performance and support reporting on key CRM metrics A/B testing (e.g., subject lines, creatives, audience segments) to continuously improve results Work with creative, brand and operations teams to ensure on-brand communications CRM data hygiene and list management in our platform Help troubleshoot delivery, rendering and performance issues What You’ll Bring Experience executing CRM, email or retention campaigns (ideally in an eCommerce or D2C environment) Familiarity with CRM tools such as Klaviyo or similar platforms Comfort working with campaign data and performance metrics Strong organisational skills and attention to detail Good written communication skills with a customer-centric mindset A proactive approach - you’re ready to jump in, deliver and iterate You’ll love it here if you… Believe meaningful customer engagement is essential to growth Are customer centric and keep them front of mind in everything you do and create Enjoy working in a fast-paced environment where execution matters Are curious about data and motivated by improving performance Take pride in delivering high-quality campaign work Like collaborating with cross-functional teams and supporting commercial goals Our vibes If you associate with these then we want to hear from you: We’re scrappy and tenacious - we roll up our sleeves and make things happen. We put the customer first - their experience guides every decision. We think big - because why not make magic? We move fast - we test, pivot, and double down on what works. We speak with calm, considered clarity - no spin, no ego. We back each other and have fun - we celebrate the wins and enjoy the ride. If you think you'll be the perfect fit for the role, please tell us why we should hire you in your cover letter.