SERB is a fast-growing global specialty pharma company designed to address rare and urgent conditions by delivering life‑saving medicines when time and complexity leave no room for failure.
Job Requisition ID: 32821
Department: 803 S&M – Marketing (803)
Category: Commercial – Marketing
Location: Weybridge
Date: 8 Jun 2026
Critical Needs. Immediate Action
With global operations spanning more than 100 countries, SERB serves patients and clinicians by ensuring that its 70+ life‑saving medicines reach those who need them – with urgency and reliability. Beyond hospitals, SERB supports first responders, public health agencies, and defence organizations through its broad portfolio of antidotes and deep expertise in emergency preparedness and stockpiles.
Having the right culture is as important to us as having the right portfolio. We are guided by our three core values:
* Patients First – Patients are not a concept. They are why we act, especially when time matters most.
* Impact Focused – We are agile, entrepreneurial, and disciplined – working smart and learning continuously to deliver results that matter, with the consistency, quality, and trust that critical care demands.
* Team Powered – We go the extra mile – together – because our shared commitment drives extraordinary outcomes.
Broad Overview
The Brand Manager will be responsible for the development, successful implementation, and execution of the marketing strategy for their designated brands within the portfolio while contributing to and influencing all facets of sales and marketing within the commercial department, including but not limited to forecasting, sales materials and training, pricing, materials management and new product development. All materials, both internal and external, must be compliant with applicable guidelines, in particular ABPI and ABHI guidelines.
Strategic Responsibilities
* Develop, implement, and execute defined marketing plans for designated brands with awareness and input to the broader portfolio to drive maximum revenue.
* Product life‑cycle management – focus on Neurology, Rare Disease (Epilepsy), Surgical, and CBRN (Chemical, Biological, Radiological, and Nuclear) products.
* Translate the strategic plan into annual operating and business plans, supported by approved budgets, to deliver agreed business goals.
* Work with the Marketing Manager in developing and executing communication initiatives for all products.
* Manage P&L for assigned brands to ensure costs are within the agreed budget/allocated spend.
* Continuously update knowledge on the products, competitors and relevant therapeutic areas.
* Maintain personal knowledge of industry, market and environmental changes that may impact the business and implement appropriate actions.
* Manage relationships with third parties including media partners, creative services, digital services, photography, print and customer marketing teams.
* Develop and strengthen relationships with key external stakeholders (e.g., KOLs, pharmacists, suppliers, and partners) to better understand their needs, market issues and opportunities.
Operational Responsibilities
* Ensure training for designated brands for the UK teams as required.
* Develop and maintain key internal relationships (e.g., medical, regulatory, sales force and sales force management) to ensure brand success.
* Effectively communicate clear objectives, key strategies and messages to Regional Account Managers.
* Support the development of programmes for market access to drive growth at national, regional and local levels (e.g., formulary adoption).
* Support national and international KOL development.
* Prepare advertising and promotional materials in collaboration with the EEA partners as appropriate and within budget.
* Provide and deliver product training to the sales teams as needed.
* Ensure all external customer/website/patient materials and communications are compliant with the relevant Code of Practice, ABPI or ABHI, in conjunction with medical colleagues.
Digital Workstreams
* Support the Marketing Manager in implementing the development roadmap for all customer‑facing digital products globally (website and app) to support strategic goals, business growth and meet customer needs.
* Ensure the agreed digital marketing strategy drives profitable growth and leads the execution of multi‑channel campaigns, ensuring consistency in brand promotion and the customer journey.
* Identify and implement value‑through‑innovation working practices to bring digital content generation & execution in‑house at SERB UK and reduce operating expenses with creative agencies.
* Deliver digital promotional material to the sales/field force, leading change‑management initiatives to evolve field force implementation of digital strategies.
* Lead social intelligence activities by gathering customer insights.
* Prepare advertising and promotional materials in collaboration with global offices (MEA & AUS) as appropriate and within budget.
Additional Responsibilities
* Work collaboratively, with support and cooperation, with other functions within the company and wider group to fulfil commercial department goals and objectives.
* Coordinate UK material through medical approval and ABPI compliance certification.
* Develop customer notifications of product changes or discontinuations.
* Update all customer‑facing staff on current support material, its use and availability.
* Raise and process purchase orders for marketing purchases to meet company procedures.
* Track and record total expenditure on production of support materials, producing a quarterly report.
* Operate within set financial limits and track expenditure against budgets.
* Ensure all interactions and engagements are carried out professionally, efficiently and courteously, with quality and in accordance with company values.
The above duties and responsibilities are not an exhaustive list. You may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.
Qualifications and Experience
* Degree‑level education.
* Experience in a healthcare business (pharmaceuticals, biotechnology, medical devices or similar).
* Experience as a marketing professional operating in a corporate environment for at least 2+ years.
* ABPI accreditation is an advantage.
* Agile, proactive, analytical and data‑driven.
* Ability to manage multiple projects with specific deadlines.
* Excellent planning and implementation skills.
* Ability to work cross‑functionally.
* Skilled at planning, project management, decision‑making and organisational relations.
* Strong interpersonal skills with robust leading and influence skills, relationship development and ability to work in a fast‑paced environment.
* Reliable, resilient and able to work under pressure.
* Communication, teamwork and attention to detail.
SERM Pharmaceuticals is an equal opportunity employer. We offer competitive compensation and benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.
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