About Us
Located in Milton Keynes, F&F Stores is a rapidly expanding e-commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep. Our high‑quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular e‑commerce marketplaces and our own e‑commerce website.
Position Details
* Location: Office‑based, in Milton Keynes
* Contract: Full‑time, Permanent
* Number of vacancies: 3
* Salary: Up to £40,000
Role Overview
We are seeking a highly analytical and strategic Amazon Category Manager to take full ownership of an assigned category on the Amazon Marketplace. This role goes far beyond advertising or marketing. It requires end‑to‑end responsibility for the category’s performance, including sales growth, profitability, pricing, promotions, inventory, fulfilment, and customer experience.
Key Duties
* Category Strategy & P&L Ownership
o Take full ownership of the assigned category performance on Amazon, including sales, profitability, and market share.
o Develop and execute a comprehensive category strategy, including assortment planning, pricing, promotions, and growth initiatives.
o Analyse market trends, competitor activity, and customer insights to identify opportunities for growth and differentiation.
o Monitor and report on key performance indicators (KPIs) to drive data‑driven decision‑making and continuous improvement.
* Team Leadership & Cross‑Functional Management
o Lead and manage a team of PPC specialists, copywriters, demand planners, commercial strategists, and listing/troubleshooting staff.
o Set team objectives, track performance, and develop talent through coaching and mentoring.
* Marketing, Advertising & Promotions Oversight
o Oversee Amazon PPC campaigns and advertising strategy while guiding the PPC specialist for optimal ROAS.
o Approve and drive listing optimisation, including A+ Content, SEO, and product copy, ensuring high conversion rates across the 3,000 SKUs.
o Plan and execute promotions, deals, and campaigns to maximise sales and category visibility.
* Inventory, Fulfilment & Operational Excellence
o Work closely with demand planners and supply chain teams to ensure inventory availability, minimise stock‑outs, and optimise fulfilment for the large SKU portfolio.
o Monitor and address operational issues, including customer complaints, returns, and marketplace compliance.
o Implement processes for smooth category operations and scalability.
* Data Analysis & Reporting
o Analyse sales, marketing, and operational data to provide actionable insights and recommendations.
o Create comprehensive reports for senior management on category performance, market trends, and growth opportunities.
o Continuously optimise strategies based on data insights and emerging market trends.
Required Skills & Experience
* Proven experience in e‑commerce category management, preferably on Amazon or other marketplaces.
* Strong understanding of PPC, SEO, listing optimisation, and digital marketing for marketplaces.
* Experience managing large SKU portfolios (ideally 1,000+ SKUs; in this role ~3,000 SKUs).
* Data‑driven mindset with advanced analytical and reporting skills (Excel, pivot tables, dashboards, visualisation tools).
* Experience managing cross‑functional teams and coordinating with multiple stakeholders.
* Strategic thinker with strong commercial acumen and P&L responsibility experience.
* Excellent communication, leadership, and project management skills.
* Ability to thrive in a fast‑paced, dynamic environment while managing multiple priorities.
Benefits
* Casual dress
* On‑site parking
* Employee Assistance Programme
* Bright Exchange
* Regular social events including summer & end‑of‑year parties.
* Spontaneous employee well‑being treats
* An Amazon Birthday voucher
* Vouchers at Christmas to shop with F&F
* Staff Purchases
* NEST Pension
* Private medical insurance with Vitality health with various benefits including discounts on a gym membership
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