Overview & Scope
At IronmongeryDirect, we are proud to be the UK's leading online specialist with over 50 years of trusted experience. We provide market-leading, fast and reliable delivery, outstanding customer service, and an exceptional product range. This is a full-time position based at our Basildon office, with a hybrid working pattern of two days per week in the office.
The ideal candidate will be a highly motivated, influential, commercially astute and creative Brand Manager to lead the growth of our Own Brand portfolio in a competitive market. They will be responsible for creating and delivering an ambitious growth strategy to increase revenue, drive sales, strengthen brand positioning and raise awareness of our Own Brand products across multiple channels. Excellent project management skills are required to lead colleagues across multiple departments to drive projects and initiatives forward, at pace.
Working closely with the Category Management, Ecommerce, Merchandising, Pricing and Marketing teams, you'll shape our go-to market approach, drive impactful marketing campaigns, and ensure every product launch and message reflects a consistent and compelling brand identity. You'll explore NPD with the Category Management Team, understanding the competitive landscape and implementing impactful marketing campaigns, with the support of channel owners.
Key Responsibilities
Drive and deliver the Own Brand growth strategy and initiatives to increase sales and market share.
Ensure clear brand architecture, positioning and hierarchy, partnering with internal teams to ensure consistent messaging and brand presentation.
Plan and execute multichannel marketing campaigns and product promotions with the support of the Marketing and Ecomms team. Analyse performance to continually optimise ROI and campaign impact.
Manage new product launches and ensure a consistent go-to-market approach.
Work with the Category Management team to identify and evaluate new product development opportunities and ensure successful launches.
Conduct customer and competitor research to identify and propose new opportunities and trends.
Provide regular commercial reports to The Management Board to ensure a results-driven strategy.
Champion the Own Brand vision across the business, inspiring and influencing others on the journey.
Ensure regular communication across departments to gain insights in granular product performance.
Leverage customer testimonials and case studies to build credibility and trust in the market, understanding the voice of the customer and building on customer advocacy.
About You
Essential
Proven experience in product marketing, ideally within retail or ecommerce.
Strong commercial understanding and a results-driven mindset.
Excellent communication and storytelling skills.
Extensive experience in project management.
Creative and analytical - able to turn insights into impactful campaigns.
Collaborative team player, confident managing multiple stakeholders.
Confident influencing and motivating colleagues across departments to deliver shared goals.
Proficient in analysing data, generating commercial reports and turning insights into actions. Desirable
CIM qualifications desirable, but not essential.
Experience in market research to identify trends
Multichannel campaign management
About the Benefits
25 days annual leave plus public Bank Holidays, including the option to buy and sell up to three days per holiday year
Subsidised Private Healthcare for employees and their families