Job Description
Scaling Our Events & Private Dining Business in the UK & Ireland
Big Mamma isn’t just about unforgettable dinners, it’s about memorable celebrations, bold corporate events, and full-restaurant takeovers that people talk about long after dessert.
We’re looking for a Head of Sales – Events & Private Dining UK & Ireland, based in London, to drive one of our most strategic growth pillars.
This is a leadership role with real ownership: revenue, people, performance, and market expansion.
About Big Mamma
Big Mamma is a fast-growing Franco-Italian restaurant group known for its generosity, authenticity, and high-energy guest experiences.
With a strong presence across Europe, we are accelerating the development of Events & Private Dining as a key driver of growth.The UK is one of our most strategic markets, with multiple restaurants and significant potential in the corporate and agency landscape.
Your Mission
Drive and maximise Events & Private Dining revenue across the UK & Ireland.
You’ll own country-level targets, lead a high-performing sales team, and ensure strong alignment between Sales and Restaurant Operations — turning demand into seamless, profitable, unforgettable experiences.
What You’ll Be Responsible For
Commercial Performance
* Own and deliver country-level Events & Private Dining revenue targets
* Monitor performance per restaurant and identify growth levers
* Improve inbound conversion rates
* Develop outbound pipeline and key account strategy
* Ensure pricing consistency and strong profitability
Team Leadership
* Lead and develop a team of Sales Executives and Restaurant Sales Managers
* Run weekly pipeline reviews and structured sales rituals
* Coach the team on negotiation, upselling, and closing strategies
* Build a performance-driven, accountable, and motivated sales culture
Market Development
* Build and nurture strong relationships with agencies and corporate clients
* Represent Big Mamma at key networking and industry events
* Position the brand as a go-to partner for premium, high-energy events
Process & Reporting
* Ensure CRM discipline and data accuracy
* Deliver reliable monthly and quarterly forecasts
* Align commercial demand with operational capacity in close collaboration with restaurant teams
Who You Are
* A strong commercial leader with a performance mindset
* Experienced in managing multi-site or multi-venue sales teams
* Solid understanding of hospitality and events operations
* Highly organised, analytical, and target-driven
* Comfortable in a fast-paced, entrepreneurial, hands-on environment
* Confident balancing strategy with execution
What We Offer
* Competitive salary package (fixed + variable)
* Comprehensive portfolio of benefits
* Leadership role in one of Big Mamma’s most strategic markets
* Real impact and visibility at Group level
* Growth opportunities within an expanding European business
* A dynamic, international, high-energy environment
At Big Mamma, we believe sales is not just about numbers, it’s about relationships, experiences, and bold ambition.
If you’re ready to lead, scale, and elevate our Events & Private Dining business across the UK & Ireland we’d love to meet you.
#J-18808-Ljbffr