Who We Are in a Nutshell
Hi, we are FintechOS ! We are the global leader in fintech enablement, with a mission to make fintech innovation available to every company.
The FintechOS platform simplifies and accelerates the launching, servicing, and expansion of financial products and services, helping businesses recognize value up to ten times sooner than with other approaches. With FintechOS, banks, insurance providers, and other companies can get up and running with new financial solutions in as little as 12 weeks .
About the Role
We are looking for an experienced Product Marketer to help expand FintechOS’ mission across verticals and use cases.
You will lead product marketing for the insurance practice at FintechOS, working with teams across marketing and sales to share insights, create alignment, and ensure we sell the right product to the right audience. You will also work with Product to ensure our roadmap is aligned with our buyers’ evolving needs.
What You'll Be Doing:
Build a deep understanding of our insurance customers’ pains and needs, the market, vertical markets, and the competition across insurance in the regions in which FintechOS does business.
Lead interactions with analysts, take part in briefings and inquiries.
Define highest-fit use cases for insurance, target segments, ideal customer profiles, buyer personas, and value propositions to build repeatable sales and marketing motions .
Validate hypotheses through customer interviews, data analysis, and testing .
Create Go-To-Market strategies and plans, working collaboratively with key stakeholders across the business (regional marketing directors, sales, pre-sales, professional services, product management).
Develop effective materials and tools to support the sales process.
Manage and create content to support insurance go-to-market plans and campaigns, including whitepapers, presentations, guides, product videos, customer success stories, blog posts, e-books, infographics, webinars, data sheets, and more .
Identify insurance industry trends, competitive activities, and market changes to provide input that helps improve the FintechOS platform and its positioning.
Work with sales and product management teams to uncover new market segments, scenarios, and use cases, define new offers, and influence roadmap decisions .
What You’ll Have:
5+ years of relevant experience in B2B product marketing within the insurance industry and/or vertical/solution marketing experience in platform products.
Relevant experience in positioning, messaging, and marketing complex platform products .
Strong understanding of the technology landscape, with the ability to leverage market, customer, and competitive insights to identify opportunities and solve problems.
Proven ability to drive product launches and formulate B2B go-to-market strategies .
A strategic mindset and pragmatic attitude – the ability to translate ideas into action and manage multiple projects and priorities concurrently while demonstrating flexibility and creativity.
Strong communication and interpersonal skills, with the ability to facilitate alignment between teams and be a true team player .
Our Culture
We are a highly motivated bunch of people, taking on a huge technical challenge in one of the biggest industries in the world. We understand that our work impacts millions of people globally .
At FintechOS, we strive to be the place where a diverse mix of talented people want to come, stay, and do their best work. Our commitment to diversity and inclusion is reflected in our people, our partners, and our customers.
We are fully focused on equality and believe deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and all the wonderful characteristics that make us different.
Quick Facts
We are a venture-backed business, co-headquartered in New York and London .
We have an international client base, serving customers in North America and Europe .
Our customers range from global strategic companies like Groupe Société Générale, Admiral Group, and BPCE Oney, to game-changing players like Vibrant, eMag, and Howden .
Our partners include both niche consulting agencies and global consulting firms & systems integrators, including Deloitte, EY, and PWC .
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