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Marketing audience senior specialist

Cirencester
St. James's Place
Marketing
Posted: 28 August
Offer description

Are you ready tochart your own career path? With our refreshed strategy, we’re building on our rich heritage and transforming our business to be more scalable and efficient, unlocking the capabilities needed for future success. This includes significantly investing in technology, streamlining the way we work and creating an environment where colleagues feel engaged, empowered and accountable; where they can show up, speak up and perform - because we believe in the difference our work makes.

At a glance:

Location: Cirencester Office (Flexible on location)

Workplace Type: Hybrid

Employment Type: 12 month Fixed-Term Contract

Seniority: Associate

About the role:

We’re looking for a talented marketing professional to help shape and deliver an optimised audience engagement strategy at SJP. In this role, you’ll design and implement performance-driven marketing journeys and “next best actions” to effectively target key stakeholders. You’ll be the go-to expert for maintaining and enhancing our marketing capabilities through Salesforce Marketing Cloud, managing customer data segmentation, and delivering accurate, insightful reporting and analytics. Working closely with teams across SJP, as well as with suppliers and stakeholders, you’ll turn briefs into high-impact, performance-led journeys and tools that drive measurable results.

What you'll be doing:

1. Build and develop performance driven journeys and regular comms distribution through Salesforce Marketing Cloud Management.
2. Maintain reports and dashboards for a range of stakeholders.
3. Provide input into performance analysis and optimisation recommendations.
4. Manage continuous improvements for various stakeholders and target audiences.
5. Maintain our eComms platform and scheduling of regular communications.
6. Input into the development and maintenance of client and Partner opt-ins/subscriptions.
7. Input into key KPIs and goals for marketing automation strategy.
8. Manage marketing data within Salesforce Marketing Cloud. Ensure data integrity, segmentation, and accurate reporting.
9. Ensure all marketing automation activities comply with industry regulations and best practices, particularly regarding data privacy and security.

Essential

10. Marketing experience in a marketing support capacity
11. Experience segmenting data for marketing audiences
12. Experience maintaining eComms and scheduling regular communications, ideally within Salesforce Marketing Cloud
13. experience maintaining reports and dashboards for stakeholders

Desirable

14. Salesforce Marketing Cloud, using data extensions and journeys to optimise Marketing Campaigns
15. Financial Services experience

What's in it for you?

We reward you for the work you do, whether that’s through our discretionary annual bonus scheme that reflects both personal and company performance, competitive annual leave allowance (28 days plus bank holidays, with the option to purchase an additional 5 days), or online rewards platform with a variety of discounts.
We also have benefits to support whatever stage of life you are in, including:

16. Competitive parental leave (26 weeks full pay)
17. Private medical insurance (optional taxable benefit)
18. 10% non-contributory pension (increasing with length of service)

Reasonable Adjustments
We're an equal opportunities employer and want to ensure our recruitment process is accessible and inclusive for all, if you require reasonable adjustment(s) at any stage please let us know by emailing us at
Research tells us that applicants (especially those from underrepresented groups) can be put off from applying for a role if they do not meet all the criteria or have been on an extended career-break. If you think you would be a good match for this role and can demonstrate some transferable experience please apply, regardless of whether you tick every box.

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