Senior Director of Field Planning & Activation
* Salary From: £90,000
* Salary To: £90,000
* Location: Woking
* Category: Head Office
* Contract Type: Permanent Full Time
* Office Location: Woking
* Working Pattern: Hybrid – 3 days per week from Woking / Stoke Office, 2 days from home.
* Contract: Full‑time, Permanent 37.5 hours per week
* Salary: Circa £90,000 per annum depending on experience, plus £6,000.00 annual car allowance, and 15% annual bonus opportunity.
About the Opportunity
Acosta Europe is searching for an exceptional Senior Director of Field Planning & Activation – a strategic, influential leader who will shape the future of field execution across the region.
In this high‑impact role, you will design and deliver best‑in‑class field strategies, ensuring flawless activation for our clients while driving operational excellence, innovation, and measurable performance improvement.
Key Responsibilities
* Lead field strategy & planning including workforce strategy, activation design, and quarterly planning cycles.
* Drive adoption of AI‑augmented execution solutions and benchmarking.
* Ensure activation excellence across campaigns, promotions, and merchandising.
* Use insights and analytics to optimise resources and inform decision‑making.
* Lead, inspire, and develop planning and activation teams.
* Partner cross‑functionally with Sales, Marketing, Operations, Finance, and clients.
* Support new business pitches with activation strategies and resource models.
What You’ll Bring
* Strategic thinker with exceptional operational planning expertise.
* Strong communicator and influential leader.
* Highly organised, detail‑oriented, and results‑driven.
* Proven experience in field planning, activation, or retail operations.
* Strong data, planning, budgeting, and optimisation capability.
* Excellent stakeholder management at executive level.
* Experience with organisational transformation and change.
* Strong commercial acumen and client relationship experience.
* Understanding of European FMCG and retail environments.
Benefits & Perks
Salary: Circa £90,000 per annum Car Allowance: £6,000.00 per annum Bonus: 15% annual bonus opportunity
We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive. Acosta Europe is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
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