About Us
Excellon Digital is not a traditional marketing agency start up. We sit at the intersection of creativity, data science, and strategic business advisory. We are a dedicated partner for ambitious SMEs, helping ethical brands scale responsibly through AI-powered, privacy-first marketing. Our core mission is to turn intelligence into impact, delivering transparent, measurable results that align directly with our clients' business goals. We don't just grow businesses; we cultivate legacies.
We are looking for a driven, intelligent, and articulate Business Development Representative (BDR) to join our growing team. This is a critical role responsible for identifying and creating new opportunities with the future clients of Excellon Digital.
The Role
As our Business Development Representative, you will be the first point of contact for our prospective clients, embodying our values of clarity, partnership, and a relentless focus on results. Your primary responsibility is to identify and engage with our ideal customer personas—"Sam the Scaler" (the growth-focused Founder) and "Maria the Marketer" (the resource-strapped Marketing Manager)—and to qualify them for our "Free Strategy Review" with a senior consultant.
This isn't a typical high-volume, low-quality sales role. It's about intelligent, value-led outreach and building genuine connections with business leaders who need our help.
Key Responsibilities:
* Prospecting & Identification: Proactively identify and research ambitious SMEs and their key decision-makers (Founders, MDs, Marketing Managers) who fit our ideal customer profiles.
* Value-Led Outreach: Craft and execute personalised outreach campaigns via email, LinkedIn, and phone. Your communication will be articulate and jargon-free, focusing on the specific pain points and business goals of our target personas.
* Qualify & Nurture: Engage prospects in meaningful conversations to understand their challenges, educate them on our approach, and qualify their suitability for our services.
* Book Strategy Reviews: Your primary goal is to book qualified appointments for our "Free Business & Marketing Strategy Review" with our senior strategy team. You will be responsible for ensuring our strategists' diaries are filled with high-potential prospects.
* CRM Management: Meticulously track all activities, conversations, and data in our CRM system to ensure a seamless handover to the strategy team and to inform future outreach efforts.
* Collaborate with Marketing: Work closely with the marketing team to provide feedback on campaign effectiveness and to leverage content (case studies, webinars, whitepapers) in your outreach sequences.
Who You Are
* An Excellent Communicator: You can write a compelling, personalised email and are confident having intelligent business conversations with senior decision-makers. You listen more than you talk.
* A Strategic Thinker: You understand business fundamentals and can quickly grasp a prospect's challenges. You don't just follow a script; you adapt your approach based on the conversation.
* Driven & Resilient: You are motivated by achieving targets and are not discouraged by rejection. You see challenges as opportunities to learn and improve.
* Tech-Savvy: You are proficient with CRM systems and doing email outreach.
* A Natural Partner: You align with our core values of transparency and partnership. You are motivated by helping clients succeed, not just by hitting a quota.
* Experience: 1-3 years of experience in a BDR, SDR, or similar business development role, preferably within a B2B service, SaaS, or agency environment.
Skills
* Communication Prowess (Verbal & Written):
* Active Listening: Ability to truly hear and understand a prospect's needs and pain points.
* Clarity and Conciseness: Articulating your company's value proposition clearly and compellingly.
* Adaptability: Adjusting communication style based on the audience.
* Empathy: Understanding the prospect's perspective and building trust.
* Resilience and Persistence: BDRs face a lot of rejection. The best ones are able to bounce back, learn from setbacks, and stay motivated.
* Self-Motivation and Drive: A "go-getter" attitude, taking ownership of results, and a desire to overachieve.
* Organisation and Time Management: Ability to juggle multiple accounts, prioritise tasks, and manage their schedule effectively.
* Curiosity: A genuine interest in learning about the industry, product, competitors, and customer needs.
* Coachability: Openness to feedback, willingness to learn and improve, and actively seeking advice.
* Creativity: Finding innovative ways to engage prospects and stand out from the competition.
* Strategic Thinking/Analytical Mindset: Ability to analyse data, identify trends, and leverage insights to inform their outreach strategies.
* Relationship Building: Skilled at building rapport and fostering connections, even in initial interactions.
* Team Player Mentality: Willingness to collaborate with sales and marketing teams.
What We Offer
* A Highly Attractive, Uncapped Commission Structure: This is a commission-only role designed to reward high performers. High ticket sales and will be 10% on the profit on sales e.g. £2500 sale around £300 per sale. Commission structure based on signing up the client.
* A clear path for career progression into a senior sales or account management role.
* The opportunity to work in a dynamic, intelligent, and supportive environment where your contribution is valued.
* Direct mentorship from senior company leadership.
* A flexible working model.
* The chance to be a key player in the growth story of a forward-thinking digital agency.