Head of sales

Job Description

Job Title: Head of Sales – F1 & High-End Sports Hospitality

Location: [East Midlands or London area]

Employment Type: Full-Time

Reporting To: Director(s)

Salary: £40,000 - £50,000 basic salary (£65,000 - £75,000 OTE)

About the Role

We are seeking a driven, commercially astute Head of sales with proven Formula

1 (F1) sales experience to lead the sale of premium sports and F1 hospitality packages to

corporate and high-net-worth clients. This is a high-impact role suited to a confident closer

who understands the luxury hospitality market, thrives in a target-driven environment, and

has an established network within F1 or elite sports events.

Key Responsibilities

 Drive revenue growth through the sale of high-end F1 and luxury sports hospitality

packages, primarily focussing on Monaco and Abu Dhabi.

 Develop and manage a portfolio of corporate clients, industry partners, and high-net-

worth individuals.

 Proactively generate new business through outbound sales, networking, referrals, and

industry events.

 Build tailored hospitality proposals aligned with client objectives and brand

positioning.

 Negotiate contracts and close high-value deals while maintaining premium brand

standards.

 Manage the full sales cycle from prospecting to post-event follow-up.

 Represent the company at race weekends, sporting events, and networking functions.

 Maintain accurate CRM records, sales forecasts, and pipeline reporting.

 Collaborate with marketing and operations teams to deliver exceptional client

experiences.

 Stay informed on F1 calendar updates, paddock club offerings, sponsorship

opportunities, and industry trends.

Required Experience & Qualifications

 Minimum 2 years of industry experience in sports hospitality, F1 hospitality, or

luxury event sales.

 Proven track record of achieving and exceeding sales targets in high-value

environments.

 Demonstrable experience selling F1 hospitality packages (e.g., Paddock Club, VIP

trackside experiences).

 Strong existing network within corporate entertainment, motorsport, or premium

sports markets.

 Exceptional negotiation, presentation, and relationship-building skills.

 Commercially minded with strong business development capabilities.

 Experience managing high-net-worth individuals and corporate decision-makers.

 Proficiency in CRM systems and sales reporting tools.

 Willingness to travel internationally during event seasons.

Desirable

 Established relationships with F1 teams, circuits, or official hospitality providers.

 Experience working with global sporting events beyond F1 (e.g., football, tennis, golf

majors).

 Multilingual capabilities.

 Degree in Business, Marketing, Sports Management, or related field.

Key Competencies

 High-performance mindset

 Luxury brand awareness

 Strategic sales approach

 Client-centric relationship management

 Strong closing ability

 Resilience and drive

Compensation & Benefits

 Competitive base salary + uncapped commission structure

 Performance bonuses

 Travel opportunities to international sporting events

 Access to exclusive hospitality experiences

 Career progression within a premium global brand

Ideal Candidate Profile

You are a confident, relationship-led sales professional who understands the exclusivity and

prestige of F1 hospitality. You combine commercial sharpness with a polished, consultative

approach and thrive in environments where performance, luxury, and client experience

intersect.