Owning the coordination, execution, and real-time optimisation of all cross-portfolio content across Tesco’s online estate. Delivering coordinated campaigns that reflect customer missions, driving increased frequency of customer engagement across GHS, MP, F&F, and Whoosh. Collaborating with propositional teams to ensure outstanding execution of content that aligns with strategic priorities and customer needs. Partnering with the Retail Media team to identify and improve monetisation opportunities within seasonal campaigns. Using analytics, SEO reporting, and accessibility standard methodology to advise content planning and continuous improvement through in-flight adjustments to drive conversion rate. Collaborating with the digital analytics team to evolve how content efficiency is measured, considering recent tech changes and visit impacts. Supporting the rollout of self-serve analytics and develop a 1–2 year plan for team capability and tooling to deliver personalised content goals. Owning and lead the online content plan, ensuring alignment with seasonal, brand, and proposition priorities. Partnering with collaborators across Customer, Marketing, Trade, and Propositional teams to align on shared objectives and lead expectations. Owning the evolution of tesco.com homepage planning to balance portfolio priorities and leverage new tech functionality. Encouraging new ways of working, including AI automation and agile methodologies, to unlock time for strategic and creative thinking. Proficient in using website analytics tools like Adobe Analytic or other comparative reporting software. CMS platform familiarity and usage. A/B Testing / MVT experimentation experience. Experience with project management tools (e.g., Jira, Adobe Workfront) People management and mentor experience. Commerce and online trading experience. Cross functional partner teamwork experience. Strong analysis skills to interpret data and generate insight. Experience optimising digital content for performance. LI-HA1 LI-Hybrid