Job Title: Agency Consultant
Company: Hurst Media Agency Limited
Location: Hurst Group HQ, The Frames, Phipp Street, Shoreditch, London, EC2A 4PS (On-site).
About the Company:
Hurst Media Agency – the UK’s trusted media agency
We are a full-service, direct response advertising agency, managing budgets from large to small, for clients across a wide range of industries, whether they want to place a single advertisement or create annual campaigns spanning multiple channels such as print, broadcast, outdoor and online.
Our specialist planners and buyers have longstanding buying agreements in place with every major media owner including News UK, Mail Metro Media, Guardian Media Group, Global and many more, establishing us as one of the UK’s leading media buyers.
We support our clients with our 50 full-time media professionals, by leveraging favourable trading rates with leading media owners and by utilising cutting edge ad tech to analyse competitors, trends and market conditions.
With a proven track record of high performance and maximising budgets: Hurst Media Agency saves clients time, money and drives significant response.
About the Role:
Reporting to the Head of Agency and Agency Manager, Agency Consultants are new business development professionals who generate leads and sell agency solutions from media owners and across a variety of themes, sectors and channels, to grow our loyal client base.
Key Responsibilities:
Lead Generation – Utilize different tools and industry resources to generate and qualify new leads in line with our content marketing calendar.
Canvassing – Proactively engage and start new conversations with qualified prospects by telephone, email and LinkedIn, whilst navigating company CRM and adhering to GDPR and data privacy best practices.
New Business Development – Sell trusted agency solutions across all channels from a variety of different media owners.
Customer Relationship Management (CRM) – Input and maintain accurate records of all lead generation, canvassing, new business communications, conversations and pipelines.
Trusted Advice – Understand prospects marketing objectives and conduct due diligence to recommend suitable agency options.
Industry Knowledge – Continuously develop understanding of different media channels, themes, sectors and regularly attend training to stay up to date with the latest trends and insights.
Department Liaison – Regular communication with production, admin, marketing and finance teams to ensure accurate and timely delivery of campaigns.
Client Retention – Demonstrate excellent customer service with ongoing/post publication follow-up and nurture new client relationships to encourage repeat business and future account management.
Targets – Achieve and exceed company Key Performance Indicators (KPIs), including weekly call time, sales profit, cross selling, lead gen, CRM etc.
Essential Skills:
Strong communication.
Articulate with professional phone manner.
Organised with good time management skills.
Ability to work independently and within a team.
Desirable Skills:
Industry knowledge of press and/or digital and/or OOH and/or broadcast media.
Understanding of sales, marketing and advertising.
Familiarity with CRM systems.
Character:
Trustworthy.
Confident.
Persuasive and personable.
Self-motivated and target driven.
Good with rejection and feedback.
High energy with a positive attitude.
Hardworking and tenacious.
Interest to learn and grow.
Experience (non-essential):
Track record of sales performance.
Degree or formal training in marketing.
Background in Sales, Telesales, Retail, Hospitality or Customer Service.
Benefits:
Ongoing Training and Coaching
Clear Career Progression
29-days Annual Holiday
Birthday Off
Health insurance
Dental & Optical Cover
Cycle to Work Scheme
Gym Membership
Seasonal Bonuses
Monthly Work Events
Company Phone / Laptop
Fresh Fruit & Refreshments
Remuneration:
Salary: OTE £70,000+ (Basic + Uncapped commission)