We are an established group of companies, led by Touker Suleyman (BBC Dragons Den), which includes brands such as Ghost and Finery London.
You will be responsible for the day-to-day execution of our SEO strategy for Ghost Fashion and Finery London, covering both Technical and Content focused deliverables, as well as reporting and insights.
This is a hands-on role reporting into the Chief Digital Officer. Onsite you will have a Senior SEO Manager that you can tap into when and if required.
Job responsibilities:
* Execute and deliver SEO strategies
* Extensive knowledge of SEO for Shopify, including managing 404 pages and redirects.
* On-page and Off-page Optimisation. Perform keyword research, competitor analysis, on-page optimisation, title tags, meta description and content optimisation.
* Work with the Marketing Team and Content Writer to deliver on the SEO strategy
* Monitor Google updates and algorithm changes
* Research and recommend SEO updates for existing ecommerce content
* Work with SEO tools, Semrush and Google Search Console
* Manage link-building campaigns
* Conduct regular technical audits of the sites to identify crawl issues and site speed.
* Optimise our Shopify website architecture, including the use of robots.txt, meta tags, and canonicalization to prevent duplicate content and improve crawl efficiency.
* Optimise meta descriptions, title, headings (H1-H3), and image alt texts.
Qualifications/Skillsets:
* Marketing or business-related degree
* Minimum of 2 years SEO experience within an agency or retailer. Fashion retailer preferred.
* Extensive Shopify experience. Optimising SEO on our Shopify platform.
* Strong working knowledge of technical SEO principles
* 2 years’ experience in the development and delivery of content and keyword strategies
* Experience with GA4, GSC, Semrush, Ahrefs and other SEO tools
* Strong analytical and Excel skills