Brand strategy: Further development of brand positioning, architecture and target groups; Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
- Management of the marketing budget, forecasting and ROI assurance.
- Selection, briefing and management of international agencies, including quality and process standards.
- Performance & insights: Promotion of marketing expertise and intercultural cooperation.
- Compliance: Ensuring compliance with local advertising and data protection guidelines.
Completed bachelor's degree (with a focus on marketing/economics), master's/MBA an advantage
- At least 10 years of experience in brand/marketing functions at global hotel brands or international hospitality portfolios.
- Extensive experience (7+ years) in developing and implementing marketing strategies in APAC markets, including local adaptation.
- Proven track record of successfully launching hotel brands in the Asia-Pacific region, as well as experience in the Middle East or Africa
- Successful management of creative and media networks in multiple markets; strong briefing and performance management skills.
- Experience in budget planning and ROI-oriented management.
- Knowledge of brand tracking, CRM/marketing automation, analytics (Google, Tableau) and collaboration tools.
- Fluent English, basic knowledge of German, other languages (Asian) an advantage
- Willingness to travel internationally for market launches, partner meetings and agency meetings (approx. xkybehq A position with the world's leading tourism group with international career opportunities
- A modern and future-oriented working environment with flexible working time models, mobile working and desk sharing
- Comprehensive and individual training opportunities/programmes that promote specialist and management careers
- Work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes
We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or worldview.