Your new role
As the CRO & Personalisation Executive at Sofology, you will support the CRO & Personalisation Manager in improving and optimising our online customer journey. You will assist in identifying opportunities for conversion optimisation, contribute to the development and implementation of personalisation strategies, and help execute A/B and multivariate testing. Your support will aim to achieve measurable growth in sales and engagement by ensuring a seamless, engaging, and efficient customer experience through data-driven insights. This role supports the CRO, personalisation, analytics, and customer experience functions.
A day in the life of...
As a CRO (Conversion Rate Optimisation) and Personalisation Assistant, you will…
1. Assist in developing and executing the CRO and Personalisation strategy, with a focus on our Bloomreach platform.
2. Support in-depth analysis of website performance data using tools like Google Analytics, Content Square and Bloomreach analytics to identify areas for optimisation.
3. Help in the ideation, prioritisation, and deliver the implementation of A/B tests, multivariate tests, and other experimentation methods.
4. Collaborate with UX, Digital Design, Development, and Marketing teams to translate insights into actionable recommendations.
5. Support in the monitoring and reporting on the performance of CRO initiatives, communicating results and learnings to stakeholders.
6. Conduct user research, including surveys, user interviews, and usability testing.
7. Stay informed about industry best practices, emerging technologies, and competitor activities in CRO and eCommerce.
8. Assist in collaborating with customer service and Omnichannel teams to understand pain points and implement on-site solutions.
9. Help champion a culture of continuous improvement and experimentation within the digital team.
In an ideal world...
You will have the following experience…
10. Some foundational experience or a keen interest in Conversion Rate Optimisation (CRO) and Personalisation, ideally within an eCommerce or retail environment.
11. Good analytical skills with the ability to interpret data, identify basic trends, and contribute to actionable insights.
12. Familiarity with or a willingness to learn A/B testing platforms and methodologies
13. Proficiency with web analytics tools (e.g. Google Analytics 4) and user behaviour analytics tools (e.g. Content Square).
14. An understanding of eCommerce platforms, with some exposure to Bloomreach being desirable.
15. An understanding of basic UX principles and user psychology i.e. how they influence customer behaviour.
16. Good communication skills, with the ability to articulate findings clearly.
17. Organised, detail-oriented, and able to support multiple tasks simultaneously in a fast-paced environment.
18. A proactive and curious mindset, eager to learn and improve the customer experience.
Pay and Perks
19. Great basic salary with company bonus
20. Plenty of opportunities to learn & grow.
21. 30% discount across the Group, plus 15% for your friends and family
22. Access to discounts at 100’s of high street retailers.
23. Mental, physical and financial support (EAP)
24. Enhanced maternity & adoption pay
25. Spend up to £1,500 at Currys / PC World and spread the cost through Sofology.
26. Additional days off, whether it’s your wedding, birthday or even the arrival of your new furry friend
27. A contributory health scheme, flu vaccines, access to a Doctor and private health check
28. Income protection, bereavement and life assurance - you can count on us to be there when it matters
29. Holiday buy back scheme (5 days)
30. Okay, so the list just goes on, but here’s a few more…. Sharesave, volunteer days and a cycle to work scheme!
A little about Sofology
We’re a fun place to be and we know our people are priceless. We’re proud of our Sofologists, who roll out the red carpet to each and every one of our customers, forever working together to be bold and ambitious.
We’re all about crafting an unrivalled sofa experience that leaves our customers and Sofologists in awe. We wholeheartedly embody our values, infusing them in every aspect of our work.
Roll Out The Red Carpet - From browsing to buying and beyond, we always ensure a Very Important Customer experience - no ifs, no buts.
A Seat for Everyone - Be yourself and feel at home. We know that different backgrounds and experiences make us stronger.
Bold By Design - We're a courageous brand with ambition and drive. We’ll never settle for second best and always strive for more.
So, if you want to join us on the sofa, save your seat by applying now!
Sofology