Were looking for a Senior CRM Analyst to play a pivotal role in driving data-led decision-making and enhancing customer engagement. This is an exciting opportunity for an analytical and commercially minded professional to shape CRM strategies, influence marketing performance and deliver measurable impact across the business.
Youll act as a trusted expert, partnering closely with Marketing teams to design, analyse and optimise campaignsturning data into actionable insights that truly make a difference.
What youll be doing
Lead and champion best practice in CRM analytics, data storytelling and visualisation
Act as a subject matter expert on campaign measurement and performance analysis
Collaborate with Marketing teams to understand objectives and shape effective campaign strategies
Deliver deep customer and campaign insights to inform marketing plans and CRM strategy
Drive continuous improvement by introducing new tools, techniques and ways of working
Provide actionable, data-driven recommendations to increase engagement and maximise ROI
Coach and support colleagues, sharing knowledge across the team
What were looking for
Strong SQL skills and experience working with large-scale data warehouses
Proven experience delivering end-to-end analytics projects from concept to implementation
Established B2C CRM expertise, including customer journey design, targeting and analytics
Exceptional analytical thinking with the ability to present insights clearly to non-technical audiences
Experience in stakeholder management, prioritisation and working independently
A collaborative mindset with experience mentoring or coaching others
Desirable:
Experience with data visualisation tools such as Power BI
Familiarity with campaign management platforms (e.g. Salesforce Marketing Cloud)
Why join us?
Youll be part of a forward-thinking team where data drives decisions and innovation is encouraged. This role offers the chance to influence strategy, collaborate across teams, and see the direct impact of your work on customer experience and business performance.
Pets just see people. They arent biased and they dont discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience dont perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!
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