Digital Media Planner/Buyer
About the Role
We are seeking a strategic, proactive, and highly organized Digital Media Planner/Buyer to join our fully remote team. The ideal candidate brings a minimum of 3-5 years of hands-on experience in media planning and buying, with proven success translating business and marketing goals into performance-driven media strategies and executing them end-to-end.
This role requires strong analytical abilities, platform and ad-tech fluency, and exceptional communication skills. You will collaborate cross-functionally, work directly with clients, and help drive measurable impact through thoughtful planning, precise execution, and insightful reporting.
Responsibilities
Media Planning & Buying
* Develop performance-driven media plans that ladder up to strategic marketing and business objectives.
* Execute full-funnel, multi-channel campaigns from planning through deployment, monitoring, optimization, and reporting
* Build, traffic, and QA campaigns in Campaign Manager 360 (CM360).
* Lead vendor outreach, negotiation, and ongoing management to ensure optimal performance and value.
Technical Execution & Data Stewardship
* Support pixel and tagging architecture, ensuring accurate measurement and data collection across platforms.
* Assess, monitor, and troubleshoot data flows across media platforms, analytics tools, and automated reporting solutions.
* Partner with internal and client-side account, analytics, and BI teams to resolve data discrepancies and optimize reporting ecosystems.
* Translate complex data into clear, actionable insights to inform optimization, planning, and broader business decisions.
Client & Cross-Functional Collaboration
* Serve as a trusted client-facing partner, confidently presenting strategies, performance updates, insights, and recommendations.
* Work closely with strategy, creative, analytics, and account teams to align media execution with broader marketing efforts.
* Communicate clearly and proactively, ensuring stakeholders are informed and aligned throughout the campaign lifecycle.
Leadership & Work Style
* Operate as an independent self-starter within a fully remote environment, managing priorities and deadlines with minimal oversight.
* Navigate ambiguity and complexity with structured thinking and a solution-oriented approach.
* Contribute to process improvements and best practices for media planning, execution, and measurement.
Qualifications
* Minimum 5+ years of experience in media planning, buying, and campaign management.
* Demonstrated experience in allocating budgets against complex multi channel media executions
* Demonstrated expertise in CM360 ad trafficking
* Knowledge of various DSPs, SSPs and walled garden media channels
* Strong understanding of pixel/tagging frameworks and measurement best practices.
* Deep comfort with data analysis and the ability to simplify and communicate it effectively.
* Proven track record of managing client relationships and presenting insights and recommendations with clarity and confidence.
* Experience coordinating with BI, analytics, and technical teams to resolve data issues.Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
* Self-motivated, collaborative, and comfortable working in a distributed team environment.
About Arrow Media Group: We are a niche white label media buying agency serving multiple international marketing agency clients.
Location: Fully-Remote. Representing a Canadian agency that serves clients in the UK and South Africa.
Job Types: Full-time, Freelance
Pay: £25,000.00-£55,000.00 per year
Experience:
* Media buying: 3 years (required)
Work Location: Remote