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Performance Marketing Manager (Full-Time/Remote), Guildford
Client: Digital Smile Planning
Location: Guildford, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
3
Posted:
27.06.2025
Expiry Date:
11.08.2025
Job Description:
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.
Smile is committed to revolutionising healthcare accessibility and affordability in Australia. It is the top-rated dental cover provider, offering Retail Dental Cover to the public and Corporate Dental Cover to companies across Australia.
Operating successfully with a globally distributed team since 2017, Smile seeks a Performance Marketing Manager to drive business growth through paid marketing platforms such as Google Ads, Meta Ads, Bing Ads, TikTok, and others.
The role reports to the Head of Marketing and involves full-time commitment of 40 hours per week, with at least 6 hours of overlap between 8 am-5 pm GMT+10 (Brisbane, Australia).
Key Responsibilities:
* Develop and execute paid search and social campaigns to increase member acquisition and retention.
* Create platform-specific ad creatives and detailed plans to drive revenue across channels like Facebook, Instagram, TikTok, YouTube.
* Monitor, analyse, and optimise PPC campaigns for ROI, click-through rates, and cost per acquisition.
* Collaborate with sales and creative teams to align messaging and optimise campaigns.
* Conduct keyword research, manage bids, ad copy, and landing page optimisation.
* Develop funnel strategies for lead generation and revenue growth.
* Maintain a comprehensive view of campaign performance, troubleshoot issues, and report insights.
* Manage budgets effectively across campaigns and channels.
* Implement A/B testing to improve campaign performance.
* Generate regular performance reports and insights.
* Explore new paid platforms and channels for growth.
* Communicate performance, updates, and insights to stakeholders.
Key Performance Indicators:
* Growth in dental cover sales (acquisition)
* Return on Investment (ROI)
* Customer Acquisition Cost (CAC)
Ideal Profile & Requirements:
* Passion for excellence and a track record of success with paid platforms like Google Ads and Meta Ads.
* Experience running successful campaigns on these platforms.
* Analytical, strategic, and creative mindset.
* Growth mindset, eager to learn and improve.
* Fluent English speaking and writing skills.
* Highest integrity and professionalism.
What's on Offer?
* 100% remote work environment.
* Full-time position with a stable schedule.
* Work within a compatible time zone.
* Join an established, nearly 20-year-old company.
* Be part of a national Australian organization.
* Contribute to a meaningful mission.
* Work with top-tier leadership and a supportive team.
* Enjoy a positive company culture.
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