Customer Marketing Manager (Subscriptions)
Location: Hybrid working : 4 days from home, 1 day per week in the Maidstone office
Circa 35k
The Company
Our client is one of the UKs leading independent media businesses, producing specialist magazines, digital content and live events across highly engaged niche sectors including motorsport, aviation, transport, music, gardening, railways and equestrian lifestyle.
From iconic titles and trusted editorial brands to major exhibitions and community:focused events, our clients portfolio sits at the heart of the audiences it serves. Across print and digital platforms, the business brings together readers, enthusiasts and industry professionals through high:quality content, insight and experiences.
As its subscriptions business continues to grow, our client is investing in customer marketing, audience insight and digital innovation to deepen audience engagement and drive long:term subscriber value.
About the Role
Our client is seeking a commercially minded Customer Marketing Manager to drive subscriber growth and retention across a portfolio of enthusiast brands spanning motorcycling, modelling and railways.
This hands:on role offers real ownership of acquisition, engagement and retention activity. Working across digital and traditional channels, youll use customer insight, testing and creative campaigns to grow subscriptions and maximise customer lifetime value.
Partnering closely with editorial, publishing and marketing teams, youll help shape customer journeys, influence commercial performance and identify new growth opportunities in a dynamic media environment.
With responsibility for several established subscription brands, youll have the opportunity to directly influence revenue growth, customer engagement and long:term audience value.
This is an excellent opportunity for a subscription, membership or DTC marketer looking to broaden their impact across multiple brands. If you combine data:driven decision:making with creative thinking and enjoy delivering measurable results, wed love to hear from you.
Key Responsibilities
Subscription Growth and Retention:
Develop and deliver audience:led acquisition, engagement and retention strategies across a portfolio of subscription brands Drive subscription volume, revenue and profitability against agreed targets Increase subscriber lifetime value through effective renewal, retention and engagement activity Identify new opportunities to grow audiences and improve customer performance
Campaign Management:
Plan, execute and optimise multi:channel marketing campaigns across: Email marketing Paid and organic social media Brand websites In:magazine promotions Affiliate partnerships Events and partnerships
Manage seasonal promotional campaigns alongside the wider subscriptions team Lead test:and:learn initiatives across pricing, offers, payment methods, messaging and audience targeting Monitor campaign performance and implement continuous improvements
Data and Insights:
Use customer and subscription data to inform marketing decisions and uncover growth opportunities Analyse campaign performance and present actionable insights and recommendations Support customer acquisition initiatives, including newsletter sign:ups and lead generation activity Manage budgeting, forecasting and monthly reporting for assigned brands
Collaboration and Brand Development:
Build strong relationships with publishers, editors and cross:functional teams Work closely with editorial, publishing and commercial stakeholders to deliver business objectives Identify cross:selling and partnership opportunities across internal and third:party audiences Contribute to wider portfolio initiatives and strategic business projects
What Were Looking For
Essential Skills and Experience:
Subscription, membership or other recurring revenue marketing experience within a DTC environment Experience delivering acquisiti