Retail Marketing Manager (6 MONTHS FTC)
Head Office - Wonderfield Group
Contract: Full Time
Salary: £45,000
Contracted Hours: 40
Join the Wonderfield Group! Recently acquired by Zensho Holdings, a leading food service company in Japan, we are on a mission to become the world's largest food company. With a market cap of $5.5 billion, our goal is to eradicate hunger and poverty globally. We operate restaurants, factories, and thousands of sushi kiosks, and have successfully launched our cut fruit business, Snowfruit. Together with our other brands—AFC, Sushi Circle, and Sushi Take—we achieve annual sales of $2.5 billion and an EBITDA exceeding $140 million, all while pursuing ambitious growth.
What We're Looking For:
As our ideal candidate, you embody the following key behaviors:
* Foodie Passion: You stay updated on current trends and have a love for World Food and Wellness, especially Japanese and Pan-Asian cuisine.
* Commercial & Creative: You’re driven to enhance brand value while being innovative.
* Self-Starter: You thrive in collaborative environments, communicate persuasively, and inspire confidence.
* Adaptable: You excel in fast-paced settings and manage multiple projects autonomously.
* Detail-Oriented: You possess a keen eye for detail and a desire to grow your knowledge and career.
* Stakeholder Management: You effectively plan your time and deliver results under pressure.
Note: This is a 6-month Fixed Term Contract.
Your Key Responsibilities:
* Own and deliver our retail annual marketing calendar.
* Lead the customer-facing strategy for kiosks, utilizing digital, social, OOH, and in-store media with performance targets and ROIs.
* Collaborate with the commercial team to create a sales-driving calendar of activities throughout the year.
* Develop and implement the delivery and click & collect strategy for retail.
* Manage new opening launch marketing plans, supporting Franchise, Operational, and New Opening Teams.
* Lead community marketing strategies for existing and new kiosks through promotions, campaigns, and events.
* Work with the Regional and Franchise Teams to ensure marketing initiatives are understood and supported.
* Facilitate local buzz marketing strategies alongside local press outreach and social media for all brands.
* Build key marketing relationships with our retail partners.
* Collaborate with our partner programs to manage promotions and initiatives.
* Work closely with Commercial, Food, and Technical Teams to enhance our product proposition.
* Coordinate with our Digital Team to create and manage engaging content across social channels.
* Ensure kiosk-specific ECRM and website updates are optimized for maximum impact.
Why Join Us?
At Wonderfield Group, you’ll be part of a dynamic team that values creativity, collaboration, and growth. We offer a vibrant work environment where your ideas can flourish, and your contributions make a real difference. If you’re ready to take on this exciting challenge, we can’t wait to meet you!