Digital Marketing Manager – Turtle Bay – Bristol
Based in our Bristol Head Office
12-month FTC Mat cover starting March 2026
Turtle Bay is all about bringing the energy, soul, and spirit of the Caribbean to the UK – and we’re on the lookout for a Digital Marketing Manager to lead our digital vision and keep us ahead of the curve.
This isn’t just about managing campaigns – it’s about shaping the future of how Turtle Bay connects with guests online. You’ll own our digital strategy end-to-end, driving innovation across social, CRM, paid media, SEO, and app engagement. From big-picture planning to hands-on delivery, you’ll make sure every digital touchpoint feels unmistakably Turtle Bay – vibrant, authentic, and full of good vibes.
Reporting directly to the Marketing Director, you’ll be the digital authority in the business and lead a talented team of three: two Digital Marketing Executives and one Senior Marketing Executive.
You’ll set the pace for how we engage, convert, and retain guests, using data-driven insights to optimise performance and deliver measurable growth.
We’re looking for someone who’s confident, commercially sharp, and bursting with ideas. You’ll combine creativity with analytical thinking, thrive in a fast-paced environment, and know how to pivot when trends shift. If you’re ready to lead campaigns that mix food, rum, music, and sunshine – we’d love to hear from you.
Key Skills & Experience
* At least 5 years’ experience in a senior digital marketing role with proven leadership
* Expertise in digital strategy, multi-channel campaign management, and performance optimisation
* Strong knowledge of social media, CRM, SEO, PPC, and paid media
* Experience managing agencies and internal stakeholders at a senior level
* Exceptional analytical skills with a data-driven mindset
* Ability to balance strategic vision with hands-on delivery
* Excellent leadership and team development skills
* Highly organised, with the ability to manage multiple priorities in a fast-paced environment
* Familiarity with CMS tools, CRM platforms, and app comms
* Agency account management
Desirable Experience
* Marketing within the hospitality industry
What you’ll be doing:
Digital Strategy & Leadership
* Own and implement the digital marketing strategy aligned with business objectives
* Lead and inspire a team of three, driving best-in-class digital output
* Report regularly to senior leadership with clear insights and recommendations
* Stay ahead of industry trends, identifying opportunities to innovate and grow
Social Media & Content
* Oversee social media strategy, content creation, and paid campaigns
* Ensure everything we post is bold, relevant, and full of personality
* Manage influencer partnerships and activations that amplify our brand
* Report regularly on performance of digital channels and campaigns with recommendations
CRM & App
* Lead CRM strategy to maximise guest engagement and loyalty
* Deliver personalised journeys and campaigns that drive bookings
* Grow and optimise our Bay Club app, adding value for members
Website & SEO
* Keep our website fresh, optimised, and converting
* Manage booking widgets and ensure a seamless guest experience
* Drive SEO performance and track results
Paid Media
* Own paid ads strategy across Meta and Google
* Manage agencies to deliver ROI-driven campaigns
* Continuously optimise spend, targeting, and creative
Local Marketing & National Campaigns
* Support restaurant teams with local activations and events
* Deliver national campaigns that build brand awareness and drive footfall
What does my role look like?
Hours: 40 hours per week, flexible to business needs
Days: Typically, Monday–Friday, with occasional evenings/weekends for events
Where: Based at our Bristol Head Office (at least 4 days in office) with occasional travel to sites
Reporting to: Marketing Director
Development: Regular check-ins to support your growth, KPIs, and training