Social Media Executive – Roles and Responsibilities
* Plan and create engaging content (reels, videos, carousels, stories, posts) across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
* Support the Assistant Marketing Manager in executing content strategies tailored to each platform while keeping Specscart’s tone cheeky, human, and fashion-forward.
* Produce original photo, video, and graphic content from ideation to execution — including filming, editing, and captioning.
* Maintain a strong understanding of evolving algorithms, trends, cultural moments to adapt content for maximum visibility and organic reach.
* Maintain and manage the social media content calendar to ensure timely publishing around product launches, campaigns, and trends.
* Monitor performance metrics (reach, engagement, saves, shares, follower growth) and deliver weekly reports with clear takeaways and next steps.
* Contribute fresh, bold ideas in creative brainstorming sessions, always linking them to current cultural and fashion trends.
* Provide day‑to‑day community management support by replying to comments, DMs, and basic customer queries — always in line with our brand voice.
* Capture content during events, store launches, and behind‑the‑scenes moments to build authentic storytelling.
* Test and experiment with new formats (polls, quizzes, trending audios) to increase audience interaction and engagement.
* Keep an eye on competitor activity and industry benchmarks to refine our approach.
Ideal Candidate Profile
* Prior experience (2–4 years) in Social Media Executive, Content Creator, or Digital Marketing roles, with hands‑on expertise in content creation and social media management.
* Solid video and graphic content creation skills, with experience using tools like Adobe Premiere Pro, Canva, InShot, or similar.
* Good understanding of storytelling, visual composition, and social media trends to craft content that resonates.
* Confident and comfortable in front of the camera for on‑ground content capture.
* Detail‑oriented, organized, and capable of managing multiple tasks with strict deadlines in a fast‑paced environment.
* Excellent communication skills with a proactive attitude toward learning and executing new ideas.
* Open to travel as required for location shoots.
Points to consider
* The position is open for both Full‑time & Part‑time.
* Job location is Specscart Bury HQ, 10 Union street - BL9 0NY.
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