Overview
Gordons Chemists is Northern Ireland’s largest independently owned pharmacy chain. We are seeking a creative, capable and commercially focused Social Media Strategist and Content Creator to lead and deliver our organic and paid social media strategy.
Responsibilities
* Develop and implement the overall social media strategy across platforms (Facebook, Instagram, TikTok, LinkedIn and others as relevant) aligned to business goals and brand tone of voice.
* Plan and create engaging, high-quality content (image, video, captions and stories) for both organic and paid social activity.
* Manage the content calendar in line with promotions, launches, events, and seasonal campaigns.
* Set up, monitor and optimise paid social campaigns to support key sales and awareness objectives.
* Work closely with the marketing, buying and ecommerce teams to support product-led campaigns, retail initiatives, and store events.
* Analyse performance data and produce regular reports on engagement, reach, ROI and campaign outcomes, making recommendations for improvement.
* Manage and grow our follower base and customer engagement through community management and proactive interaction.
* Brief external stakeholders, or influencers, where relevant; manage user-generated content and partnerships.
* Keep up-to-date with industry and platform developments, trends and tools to ensure content and approach remain current and impactful.
* Represent the Gordons Chemists Brand positively.
* Ensure brand consistency across all content and channels.
Qualifications
* Minimum of 1 year experience in a similar social media role.
* Proven track record of managing multiple social platforms and paid social campaigns (Meta Ads Manager, TikTok Ads etc.).
* Strong creative and visual skills, with hands-on experience in content creation.
* Professional experience using Canva, Adobe Creative Suite or similar.
* Excellent copywriting and storytelling ability, with a clear understanding of brand tone and engagement.
* Analytical mindset with confidence using data tools to monitor, report and adapt.
* Highly organised with the ability to plan ahead and manage a busy campaign calendar.
* Self-motivated and able to work both independently and collaboratively.
* Flexible attitude to work.
* Valid Driving licence.
* Eligibility to work in UK.
* Minimum of 3 years' experience in a similar social media role.
* Experience in social media and/or content creation in retail, beauty, health or consumer brands.
* Experience working with influencers or content creators.
* Familiarity with social media scheduling and reporting tools (e.g. Loomly, Adobe Express).
* Basic knowledge of SEO and its relevance to social.
* Photography and/or short-form video editing skills.
Location & Hours
Location: Based at our Head Office, 74 Scarva Road, Banbridge, BT32 3QD. Onsite position; full-time, 40 hours per week, Monday to Friday, 8:30am–5:00pm.
To Apply
Applications should be made in writing accompanied by a current CV detailing why you believe you are suitable and how you meet the relevant criteria. All applications should be forwarded to Corina Marshall, Head of Human Resources by email to HR@gordons-chemists.com or by post to Gordons Chemists, 74 Scarva Road, Banbridge, Co Down, BT32 3QD.
Closing Date: Monday 15th September
We reserve the right to amend criteria in order to facilitate shortlisting.
#J-18808-Ljbffr