Successful candidates will join Ignition, a high growth cybersecurity organisation and the performance engine behind next-generation security technologies. You will work alongside an incredible team of people, in a supportive and inclusive working environment, with opportunities for promotion and career development.
Founded in 2015 and acquired by Exclusive Networks in 2021, Ignition has grown rapidly by focusing on emerging, cloud and SaaS-based cybersecurity technologies.
From the first spark of innovation, we accelerate promising technologies into category leaders, transforming breakthrough and AI-driven cybersecurity into trusted, market-ready solutions. We work with innovative vendors and ambitious technology partners across EMEA, bringing clarity, momentum, and predictable growth to an increasingly complex digital world.
Powered by an exceptional team, we’re known for making customers feel the value, not the effort. This is a role for people who want to be part of a driven, trusted, and ambitious organisation, shaping the future of cybersecurity while helping partners and customers build a totally trusted digital future.
About this role:
This role is responsible for building and activating go to market strategies for high potential innovation vendors. These vendors are earlier in their channel maturity and require hands on marketing leadership to establish presence, enable partners, and generate pipeline.
Unlike established vendors, this role focuses on creation over optimisation, developing repeatable frameworks, playbooks, and campaigns from the ground up.
Your Responsibilities as the Vendor Marketing Manager:
Key responsibilities are building and activating go to market strategies for high potential innovation vendors.
You will be responsible for
Go to Market Strategy
* Own end to end GTM plans for innovation vendors entering or scaling within the ecosystem
* Define positioning, messaging, and target audiences
* Design and execute launch campaigns that create awareness and initial traction
* Act as the primary marketing contact for assigned vendors, ensuring alignment on strategy, approvals, and performance reporting
Campaign Development
* Plan and deliver integrated, multi-channel B2B marketing campaigns [email, social, events, landing pages]
* Develop high impact demand generation programmes that drive measurable pipeline
* Oversee campaign performance, optimisation, and reporting
* Build strong relationships to increase partner engagement and marketing adoption
Partner Activation and Enablement
* Work closely with Sales to identify, onboard, and activate the right partners
* Drive co marketing initiatives with partners to accelerate pipeline
* Equip partners with simple, effective campaigns they can execute independently
Marketing Toolkit & Playbook Creation
* Develop repeatable “campaign-in-a-box” toolkits for vendors and partners
* Create scalable playbooks that simplify execution and drive consistency across the ecosystem
* Continuously refine frameworks based on performance and partner feedback
Budget Activation & ROI Ownership
* Recommend high-impact activities across:
* Events and experiences
* Manage MDF Funds (MDF), including planning, compliance, execution, and claims
* Track, measure, and report on ROI, pipeline contribution, and campaign effectiveness
* Use data and analytics to inform decision making and improve performance
* Any ad hoc duties as defined by your line manager
Person specification:
* Proven experience in customer marketing and/or channel marketing, ideally within a B2B technology or channel driven environment.
* Strong background in managing vendor relationships, alliances, and marketing development funds.
* Strong understanding of CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
* Data-driven with the ability to translate campaign insights into strategic recommendations.
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