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Global Marketing Automation Architect
High Wycombe United Kingdom
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Responsibilities
Location High Wycombe, Buckinghamshire GB Job ID REQ-056966
Description
The Global Marketing Automation Architect is responsible for designing, governing, and optimizing PerkinElmer’s global marketing automation ecosystem, with HubSpot serving as the central campaign orchestration platform integrated with Salesforce CRM and other digital marketing platforms.
Under the guidance of the Global Digital Marketing Director, this role owns the architecture that enables scalable, automated B2B demand generation programs across global business units. The position ensures that campaigns, data flows, and automation frameworks are built to support sophisticated multi-channel marketing strategies while maintaining strong governance, reporting integrity, and alignment with sales processes.
Working closely with the Global Digital Marketing Director, CRM stakeholders, digital channel owners, product marketers, and regional marketing teams, this role translates marketing strategy into scalable automation frameworks that support lead lifecycle management, campaign attribution, and multitouch revenue performance visibility across the entire funnel.
The architect will also oversee the operational intake and implementation of campaigns requested through Workfront while ensuring all marketing automation activities adhere to established data governance standards, integration protocols, and enterprise reporting requirements.
We offer hybrid working with 3 days per week in our High Wycombe office.
Responsibilities
* Design and maintain the global marketing automation architecture within HubSpot, ensuring the platform supports scalable demand generation programs, complex customer journeys, and seamless integration with Salesforce CRM and other digital platforms.
* Develop and govern standardized campaign frameworks, lifecycle models, lead management processes, and automation best practices used by global marketing teams.
* Utilize exisiting integrations between HubSpot and Salesforce to ensure reliable synchronization of leads, contacts, campaign membership, engagement data, and lifecycle progression across both systems.
* Enforce global campaign governance standards, including campaign naming conventions, tagging frameworks, UTM structures, and attribution models to ensure consistent and reliable reporting across marketing and sales organizations.
* Design advanced audience segmentation strategies using behavioral, firmographic, lifecycle, and engagement data to enable highly targeted digital marketing programs.
* Build and oversee complex automation workflows that guide prospects through the marketing and sales funnel—from anonymous engagement through marketing qualified leads and sales qualified opportunities—while ensuring proper routing and visibility within Salesforce.
* Support and optimize the global lead scoring architecture, ensuring scoring models reflect engagement signals and qualification criteria aligned with sales teams and regional business strategies.
* Partner with digital marketing channel owners (web, paid media, events, social, content, and email) to integrate engagement signals and campaign data into unified contact profiles within HubSpot.
* Support reporting frameworks that provide visibility into campaign performance, funnel progression, pipeline influence, and revenue attribution across integrated marketing channels.
* Provide strategic reporting and insights to marketing leadership, enabling data-driven decisions regarding campaign performance, marketing investment, and demand generation strategy.
* Collaborate with regional marketing teams and business units to operationalize campaigns requested through Workfront, translating marketing requirements into technically sound automation solutions.
* Drive continuous improvement in campaign infrastructure, automation workflows, reporting models, and data governance to support evolving global marketing strategies.
* Ensure compliance with global data privacy regulations and subscription management standards through proper governance of consent management, data retention policies, and opt-in/opt-out frameworks.
* Serve as the internal subject matter expert for marketing automation strategy, providing guidance to marketing stakeholders on best practices for campaign design, automation strategy, and marketing data management.
Basic Qualifications
* Bachelor’s degree in marketing, business, communications, life sciences, or a related discipline.
* 7+ years of experience in B2B marketing automation, demand generation operations, or marketing technology architecture.
* Expert-level experience with HubSpot marketing automation, including workflow architecture, lifecycle management, segmentation, lead scoring frameworks, and advanced campaign reporting.
* Demonstrated experience with integrations between marketing automation platforms and CRM systems, particularly Salesforce.
* Strong understanding of marketing data architecture, campaign attribution models, and reporting frameworks supporting complex B2B marketing organizations.
* Experience designing scalable campaign governance frameworks across global or multi-business-unit organizations.
* Proven ability to translate marketing strategy into automation infrastructure that supports multi-channel digital campaigns and revenue-focused marketing programs.
* Strong project management capabilities and experience coordinating cross-functional marketing, digital, and CRM teams.
* Excellent analytical and communication skills with the ability to translate marketing data into actionable insights for marketing leadership and sales stakeholders.
* A strategic mindset combined with strong technical execution capabilities, enabling both architectural planning and hands-on platform configuration.
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PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.
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