At Vitamin Well Group, we provide great-tasting drinks, snacks, and protein products. Our brands Vitamin Well, NOCCO, and Barebells are available across most of Europe, North America, the MENA region, and parts of Asia Pacific. With a revenue of 650 million euros, we operate in over 40 markets, with headquarters in Stockholm and offices in fourteen countries around the world.
In the UK and Ireland, NOCCO, Barebells and Vitamin Well are a fast-growing portfolio across grocery, convenience, online and sport and fitness. Our momentum is built in the field through strong execution, trusted retailer relationships and a high-pace way of working. As the business continues to scale, the field remains central to how we win.
The role: Field Sales Executive Wholesale & Convenience (Entry Level )
Locations: London (Central) | Southwest England | Northeast England
This is a starting point into a commercial career in FMCG. You will take ownership of your own area from day one and be responsible for how our brands show up in-store.
You will spend most of your time out in the field – visiting stores, speaking with store owners and managers, and making sure our products are visible, available, and well presented.
You will be trusted to manage your time, plan your days, and build your area in a way that drives real results. At the same time, you will have the support of an experienced UK Sales team around you.
This is a role where you learn fast, take responsibility early, and see the impact of your work every day, this is it.
In short your responsibilities will be:
* Represent our brands in Convenience stores, ensuring visibility, availability, and strong execution.
* Build lasting relationships with store owners, managers, and key retail decision-makers.
* Improve visibility, placement, and availability of our products in-store
* Identify new business opportunities to expand regional presence.
* Support retail partners with product knowledge, promotions, and data-driven opportunities.
* Support new product launches and make sure they land properly
* Share what you see in the market with the wider team
What you can expect:
* A clear entry into the functional food and beverages industry, with real responsibility from the start
* Ownership of your own region and the freedom to plan your days
* A role where your work directly impacts sales and growth
* A fast-moving environment where you will develop quickly
* Support, coaching, and honest feedback from your manager and team
Who are you
You are at the beginning of your career and have made a conscious choice to go into sales. You are not looking for something theoretical – you want to be out in the market, building relationships and learning by doing.
You have a genuine interest in food and beverage, retail, or brands that people actually engage with. You recognise NOCCO, Barebells or Vitamin Well – and you are motivated by being part of a business that is visible, growing, and competitive in-store.
You are comfortable speaking to new people and building trust quickly. You do not wait to be told what to do – you take initiative, follow through, and learn as you go.
You take ownership of your work. You plan your days, stay organised, and keep momentum even when things move quickly.
You are motivated by progress you can see – winning new listings, improving in-store execution, and building something over time in your own area.
Essential Skills for Success:
* Recently graduated or in the early stages of your career
* A clear ambition to build a career in sales within FMCG
* Interest in sports, fitness, or an active lifestyle, with an understanding of the consumer our brands target
* Strong communication skills and confidence in face-to-face interactions
* Structured and able to manage your own time and territory
* Proactive mindset – you take initiative and follow through
* Resilient and comfortable in a fast-paced, target-driven environment
* A full UK driving licence and willingness to travel extensively across your region
Please submit your application no later than April 23rd 2026.
Applications are reviewed on an ongoing basis, and the position may be filled before the closing date. While we appreciate LinkedIn profiles, we ask that you also include a CV to give us a full picture of your experience.
Our growing family is made up of over 600 employees, representing a variety of cultures, experiences and diverse backgrounds. This diversity is a great asset as we continue our expansion and evolve our portfolio. At the same time, Vitamin Well is still very much a Swedish company, promoting Swedish values when it comes to both business and people. We treat each other in a fair and equal way, and we respect one another based on our qualities. As we expand Vitamin Well Group’s business, we are also committed to minimizing our environmental impact and continuously strive to lower emissions from for example production, logistics, and packaging.
Working at Vitamin Well, we provide a dynamic environment defined by ambition, dedication, and an entrepreneurial spirit. In our action-oriented culture, the ability to make swift decisions is paramount in bringing ideas to fruition. We are committed to fostering an atmosphere where every individual's unique strengths contribute to our collective success. As a health and exercise-oriented company, we inspire an active lifestyle by partnering with top-performing athletes, but we also promote and support exercise among our employees.
As part of the recruitment process, we may ask you to conduct a personality test as well as a test that measures logical ability. The purpose of the tests is to evaluate candidates as objective as possible and identify the best possible match for the role. The tests are based on solid research and are taken through our partner Alva Labs.
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