About the role
Are you energised by creating, delivering and optimising marketing strategies? Do you have a thirst for accelerating growth and building market share? Are you excited by a fast-paced business where you can create impact quickly? Do you have experience with challenger brands in the gifting and FMCG sectors.
As the Head of Marketing at Cartwright & Butler, you will be pivotal to our mission to be the go-to British brand for teatime luxuries and seriously delicious gifts. You will be responsible for driving and supporting significant growth across multiple market channels, building a consistent brand presence in-market and supporting a high-volume NPD engine.
Core role objectives
* Support double-digit revenue growth within core national and global travel retailers (including online retail channels) through joint promotional partnerships and high-impact marketing campaigns
* Build our international market presence and optimise sales conversion
* Grow the corporate gifting sector through a robust lead generation, nurture and sales support engine
* Grow our DTC e-commerce channel optimising profitability and leveraging our consumer site to build brand presence
* Develop and oversee the implementation of marketing strategies and 12-month rolling marketing activity plans by sector
* Develop a long-term marketing plan for the organisation’s brand to deliver consistent brand presence, extend brand reach and engagement across all online and offline marketing channels
* Lead, manage and develop a young marketing team comprising 3 direct reports
* Ongoing Market analysis: Market research, customer insight, trends and competitor tracking integrated into NPD process and marketing campaigns
* Manage and optimise marketing budgets, forecasts and marketing team resource
* Track, analyse and report on marketing metrics and business KPIs
Do you have what it takes?
* 5+ years of marketing experience with a major brand or high-growth business spanning marketing strategies and campaigns across retail and digital channels
* Thrive working with people and build strong relationships across multiple functions, customer marketing teams and external partners
* Adept at managing multiple high-paced workstreams across diverse activities with tight deliverables
· Experience with multiple marketing channels, including - customer marketing, event management, merchandising, direct-to-consumer marketing – PR, e-commerce, retail and digital marketing
* Confident and trustworthy, excellent communication, and a talent for delivering results through people
* Strong analytical approach with the ability to connect and consolidate multiple data sources and insights to drive decision-making
* Office-based desired, with some opportunities for hybrid working
* Experience with challenger brands.
About Cartwright & Butler
Quintessentially British, we at Cartwright & Butler are renowned worldwide for teatime luxuries and seriously delicious gifts. Think English Afternoon Tea with an adventurous twist. With bold recipe innovations, a continuous stream of exciting new products and a passion for sourcing the finest ingredients we pride ourselves on always delivering luxury treats perfect for gifting.
We’ve been curating, creating and baking for over 115 years. Taste and quality are at the forefront of everything we do. From the finest ingredients to the delicious flavours we choose, all packaged up with a personal touch for gifts that keep giving.
What’s in it for you?
· Competitive salary
· Structured Bonus against clear KPIs
· 22 days’ annual leave plus a long service award
· Holiday buy and sell scheme
· Staff discount 50% off website
· Personal development support and encouragement to explore training opportunities
· Biscuits, Chocolate, Fudge, Cakes…on tap.
· You’ll be joining a passionate Yorkshire family business hungry for growth at a pivotal time in our company’s journey