The Opportunity:
We are partnering with a dynamic technology company who are seeking a talented Senior Digital Marketing Manager to lead their online strategy and digital transformation. This is a fantastic opportunity for an experienced digital professional to take full ownership of multi-site web operations whilst contributing to exciting product development initiatives alongside senior technical leadership.
The role offers the chance to shape digital strategy from the ground up, working with cutting-edge platforms and technologies to drive measurable business growth through enhanced online presence and customer engagement.
* Multi-Platform Management: Lead comprehensive digital estate including multiple WordPress environments, ensuring seamless user journeys and optimised conversion pathways
* Performance Optimisation: Drive continuous improvement of digital assets through data-driven insights, performance monitoring, and strategic enhancement initiatives
* Strategic Analysis: Conduct in-depth analysis of digital performance metrics, user behaviour patterns, and market intelligence to inform business strategy
* Campaign Leadership: Orchestrate integrated digital marketing campaigns from conception to delivery, ensuring optimal resource allocation and timeline adherence
* Vendor Relations: Manage strategic partnerships with external digital specialists to maximise campaign effectiveness and return on investment
* Technical Implementation: Apply advanced knowledge of search optimisation, paid media strategies, and performance enhancement methodologies
* Innovation Projects: Collaborate on forward-thinking initiatives to develop new digital revenue streams and enhance existing product offerings
Experience:
* Demonstrable growth in digital engagement, traffic acquisition, and conversion performance
* Enhanced search visibility and technical performance benchmarks
* Proven ROI improvement across all digital marketing investments
* Maintained brand coherence and elevated customer experience scores
* Successful delivery of strategic digital objectives within agreed parameters
Professional Background:
* 5+ years in senior marketing positions with substantial digital focus
* Extensive experience managing complex WordPress architectures and hosting environments
* Advanced proficiency with Google's marketing ecosystem and analytics platforms
* Strong technical capabilities across PHP, HTML, CSS, and JavaScript frameworks
* Comprehensive full-stack development experience
* Expertise in conversion optimisation, user experience design, and interface development
* Deep understanding of cybersecurity protocols, authentication systems, and compliance requirements
* Proven ability to implement complex API integrations and third-party systems
Strategic Capabilities:
* Track record of delivering successful multi-channel digital strategies
* Advanced expertise in organic search, paid advertising, and technical optimisation
* Strong analytical mindset with experience interpreting complex data sets and KPIs
* Proven project leadership and external agency management experience
* Excellent stakeholder management and cross-departmental collaboration skills
Academic Requirements:
* Honours degree in Computing, Digital Technology, Information Systems, or equivalent professional qualification
* Package & BenefitsSchedule: Full-time position (35 hours weekly) with standard business hours Monday-Friday 9.00 - 17.00
* Location: Milton Keynes headquarters with hybrid working arrangements
* Remuneration: Highly competitive salary commensurate with experience plus performance-related bonus structure
* Benefits: Comprehensive package including sustainable transport scheme, technology allowance, life cover, and additional company perks
* Development: Opportunity to work directly with C-suite executives on strategic product development initiatives