The Social Media Officer is responsible for managing and growing the charity’s online presence across social media platforms. This role is ideal for someone creative, organised, and passionate about storytelling and community engagement.
What difference will you make?
Social media is vital for Make a Smile to
* Engage the public and volunteers, encouraging participation and support
* Promote fundraising, events, and sponsorship opportunities
* Showcase the charity’s work through high-quality photos and videos
* Maintain an active, professional online presence to increase reach and impact
By managing and growing social media, the officer helps increase visibility, attract volunteers and support fundraising efforts, enabling the charity to reach and inspire more children.
What are we looking for?
The ideal candidate will be
* Creative and enthusiastic about social media and storytelling
* Organised and able to manage multiple platforms
* Good communicator and team player
* Proactive and motivated to engage volunteers and followers
Experience
* Familiarity with Facebook, Instagram, WhatsApp, YouTube, TikTok, Twitter, LinkedIn
* Experience creating or editing visual content (photos/videos)
* Event coverage and social media promotion
* Comfortable responding to messages, comments, and interacting online
* Basic understanding of branding and social media best practices
Remote
What will you be doing?
* Manage accounts
o Maintain Facebook, Instagram, and WhatsApp community accounts
o Ensure accounts are active, settings are correct, and posts follow charity guidelines
* Engage followers
o Respond to messages and comments promptly
o Encourage volunteers to post updates and share content after events
* Content creation & promotion
o Post updates at least once a week, highlighting events, volunteering opportunities, and fundraising initiatives
o Work with volunteer photographers or societies to collect high-quality photos and videos
o Upload content to the OneDrive Media folder, website, and other social media channels
* Support chapter volunteers
o Use WhatsApp to create an engaging volunteer community
o Thank volunteers after events and encourage ongoing participation
* Plan & report
o Complete the Chapter’s Social Media Development Plan
o Liaise with the Website Officer and Media Manager to ensure consistency with broader charity branding
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