Job Description
Day to day duties will include but are not limited to:
* Lead the end-to-end planning, execution, and optimisation of automated email campaigns, targeting key audiences across the customer lifecycle
* Drive innovation in automation, dynamic content, and advanced personalisation strategies
* Oversee the day-to-day management and continuous improvement of email processes and workflows, including full documentation and alert communication protocols
* Reviewing of day-to-day maintenance and implementation of email processes and workflows – including full documentation and alert communications protocols.
* Define, monitor, and benchmark KPIs, including open rate, click-through rate, conversion, deliverability, list hygiene, and data privacy compliance
* Establish and manage QA processes for all email sends, ensuring campaigns are delivered accurately and on time
* Develop segmentation strategies and personalised journeys using data-driven insights.
* Lead creative briefing, A/B testing, and performance tracking to ensure subject lines, content and layouts are optimal. Operate a ‘Test, Learn and Optimise’ ethos.
* Coordinate with translation partners to deliver multilingual email campaigns where required
* Share knowledge and support the wider London CRM team and Regional Marketing Managers, enabling them to execute complex campaigns end-to-end
* Manage relationships with external technology partners, ensuring appropriate solutions and service levels, including oversight of the Salesforce backend
* Collaborate cross-functionally with IT, Product, Content, Data, Design, and Sales teams to deliver targeted, relevant, and on-brand campaigns aligned with commercial objectives
* Ensure email and CDP technologies are fully operational, leading day-to-day administration (including user management, permissions, seed lists, and data quality) and resolving issues promptly
Qualifications
EXPERIENCE & QUALIFICATIONS
* 5+ years’ experience in email marketing, ideally across both B2C and B2B environments
* Proven track record delivering large-scale email transformation programmes
* Strong experience developing email programmes and automated customer journeys
* Advanced hands-on experience with Salesforce Marketing Cloud, including a solid understanding of Salesforce architecture and data models
* Strong knowledge of HTML/CSS, email design, deliverability, and testing (JavaScript a plus)
* Analytical mindset with the ability to translate data into actionable insights
* Experience using GA4 and understanding engagement metrics
SKILLS & COMPETENCIES
* Highly data-driven with strong attention to detail
* Excellent project management and organisational skills
* Passion for innovation, testing, and continuous improvement
* Creative, adaptable, and confident challenging the status quo
* Strong stakeholder management and communication skills
* Able to prioritise and deliver in a fast-paced environment
* Collaborative and influential, with the ability to drive results across teams
Additional Information
* 22 days’ holiday increasing to 25 days after 1 year's service (and with length of service)
* Private healthcare and pension
* Free breakfast and lunch in our onsite canteen - "The Hangar"
* Free onsite gym and group classes
* 2x charitable "giving back" days per annum
* Career development opportunities
DIVERSITY & INCLUSION:
Here at ACS we're passionate about bringing people together to create a truly inclusive environment that promotes and values diversity, across our global network of offices.