Baker Tom is an award-winning bakery, proudly celebrating 20 years of crafting exceptional bread
From day one, Tom's philosophy has remained unchanged: to bake delicious, wholesome, hand-crafted bread that our customers can enjoy every single day — because bread is at the heart of everything we do.
We're a fast-moving, forward-thinking team, offering competitive pay, great benefits, and a strong focus on work-life balance.
As Retail Manager at Baker Tom, you will have full responsibility for the management of all retail locations — including our shops in Wadebridge, Penzance, Falmouth, and Pool — as well as shows, events, and the retail team. You'll oversee daily operations, staffing, team performance, and ensure a consistent, high-quality customer experience across all sites.
You'll also play a key role in shaping and driving our retail strategy, contributing to the growth and development of both our shops and shows presence. As the first point of contact for our Shop Assistants, you'll lead with clarity, energy, and a passion for delivering great service.
This is a hands-on position, and you'll occasionally work on the shop floor and at events, maintaining our high standards and setting the tone for the team. You'll bring strong leadership, a keen eye for detail, and a genuine love for food, drink, and customer service.
Key Responsibilities:
* Act as the first point of contact for all retail staff, providing guidance on policies and general day-to-day queries
* Lead and facilitate regular team meetings and staff training sessions
* Visit shop locations regularly to ensure company standards and brand values are upheld
* Coach, develop, and motivate shop teams to achieve their full potential
* Support shop teams in understanding their local customer base, applying best practices, and leveraging expert support to drive performance
* Manage all aspects of the retail team's day-to-day needs, including holiday requests, sickness cover, and coordinating staff for shops and shows
* Oversee smooth onboarding for new hires and ensure a structured leavers process, in collaboration with the People & Culture Manager
* Prepare and deliver retail performance reports at bi-weekly management meetings
* Create and execute the retail strategy, including seasonal product planning and promotions
* Manage stock ordering and control across all retail locations
* Oversee shop maintenance — including equipment such as fridges, freezers, ovens, and coffee machines
* Collaborate with the Marketing team on internal retail communications, including newsletters and social media content
* Act as system lead for EPOS and Square
* Take the lead at retail shows — organising the stand (in collaboration with the Creative Manager), stock logistics, and team coordination
* Ensure compliance with food hygiene and health & safety regulations in all shops and at shows, including pest control management
* Consistently role model Baker Tom's values and behaviours, helping to strengthen our brand and deliver an outstanding customer experience
What We're Looking For
We're seeking a motivated and capable individual who shares our passion for delivering high standards in line with Baker Tom's core values. The ideal candidate will be proactive, calm under pressure, tactful, and a true team player — with a strong commitment to both personal and professional development.
Essential Skills & Experience:
* Proven experience managing geographically dispersed teams
* Strong communication skills with the ability to work independently and on your own initiative
* Proficiency in Microsoft Office (Word, Excel, PowerPoint)
* Experience using till systems — familiarity with EPOS and Square is desirable but not essential
* Solid understanding of Food Hygiene and Health & Safety standards
* Excellent attention to detail and a strong process-driven approach
* Ability to interpret and analyse retail data, reporting insights at bi-weekly management meetings
* A natural communicator with strong verbal, written, and interpersonal skills, able to build and maintain productive relationships
* Creative flair with an eye for design — capable of adapting shop layouts, window displays, and merchandising in response to customer feedback and seasonal trends
* A proven track record of achieving results through motivating, influencing, and developing people and teams
* Self-motivated with strong organisational and time-management skills, able to work under pressure while maintaining a healthy work-life balance
* Full, clean UK driving licence — must be able to travel between shop locations and drive a Baker Tom van to shows and events
* Flexible availability to work varying shifts week-to-week, depending on business needs
What We Offer
At Baker Tom, we believe in creating a supportive, rewarding, and enjoyable place to work.
Here's what you can look forward to as part of our team:
* Free fresh bread and hot drinks during your shifts
* A strong focus on work-life balance, actively practised and promoted across the business
* Excellent career development opportunities within a growing and ambitious company
* Staff discounts in all Baker Tom shops
* Exclusive discounts with selected partner businesses
* Access to training and development to support your career growth
* Regular staff social events throughout the year to bring our team together
Job Types: Part-time, Permanent
Pay: £27,500.00-£30,000.00 per year
Expected hours: No less than 24 per week
Benefits:
* Company events
* Company pension
* Cycle to work scheme
* Employee discount
* Flexitime
* Free parking
* On-site parking
* Store discount
Experience:
* Retail management: 2 years (preferred)
Willingness to travel:
* 75% (preferred)
Work Location: Hybrid remote in Pool TR15 3RR