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Company Description
Publicis LeOne is a bespoke 120-person strong Publicis Media agency proposition for Haleon, the newly launched rebrand of GSK Consumer Health, managing flagship household health care brands such as Sensodyne, Voltaren, Panadol, Aquafresh, and more. This role is within the strategy team delivering for Haleon's Global Marketing department.
Overview
You will be a core member of our strategy/client team based in the Publicis LeOne London Hub, working directly with the Global Category client team on their Oral Health and Over the Counter Medicine brands, including Polident and Voltaren. You will be responsible for developing and implementing global strategies, supported by a Strategy Manager and Strategy Executive, and play a key role in integrating data and strategic excellence across all activities.
The Global Strategy Associate Director will oversee the development of market-leading connection strategies, ensuring the team operates at the forefront of strategic media thinking. You will drive change, build emotional consumer connections, and influence both client and agency partners, demonstrating drive, passion, energy, and emotional intelligence.
Responsibilities
* Develop and deploy global brand strategies, collaborating with teams across markets to incorporate best practices.
* Coordinate with creative agencies to craft impactful communications and deliver on annual scope and thought leadership initiatives.
Qualifications
We seek an experienced strategic planner with a proven track record in insight-driven, data-informed communication strategies. You should be adept in media planning (offline and online), influential, inspiring, and able to communicate complex ideas clearly. Confidence, persuasion, collaboration, and a client-focused mindset are essential.
Additional Information
Starcom offers extensive benefits including flexible working options, wellbeing support, family-friendly policies, and local discounts. Full details will be shared upon joining. We support a hybrid working pattern and are committed to inclusive hiring practices.
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