Paid Media Manager (Paid Social / eCommerce / D2C)
Location: Remote, UK-based
Compensation: £45–50K base + bonus
We’re looking for a hands-on Paid Media Manager to take full ownership of Paid Social campaigns (Meta-first) and help scale a high-growth D2C supplements brand across the UK and US.
This is not a recommendation-only role; you’ll be inside the accounts daily, testing creative, optimising audiences, and scaling spend to drive profitable growth. You’ll also support Google Ads (~10% of focus) to ensure a strong performance marketing mix.
What You’ll Do
* Lead Meta Ads strategy and execution end-to-end (build, optimise, scale).
* Run structured creative testing frameworks (UGC, statics, video) with clear kill/scale rules.
* Manage £30–50K+/month budgets, allocating spend across UK and US markets.
* Optimise for CAC, ROAS, MER, and LTV — blending performance data with commercial goals.
* Deliver reporting and insights using GA4 + attribution tools to guide budget decisions.
* Collaborate with creative and data teams to brief, test, and scale winning ads.
* Stay reactive and proactive — reallocating spend daily to keep performance on track.
What You’ll Bring
* 4+ years’ hands-on Paid Social (Meta) experience, ideally scaling D2C/eCommerce brands.
* A proven track record of scaling campaigns at £30–50K+/month with strong ROI.
* Comfort with UGC testing frameworks and rapid iteration cycles.
* Solid Google Ads experience (Search, Shopping, PMax) — around 10% of focus.
* Strong analytical mindset with fluency in CAC, ROAS, MER, and LTV metrics.
* Startup-ready attitude: proactive, agile, and comfortable being in the accounts daily.
Why Join Us?
* Be at the forefront of D2C performance marketing in supplements & wellness.
* High autonomy — own Paid Media end-to-end and see your impact daily.
* A lean, ambitious team where your work directly drives growth.
* Competitive salary + bonus, with room to grow as we scale globally.