Purpose of the Job The Sales Director will be a pivotal member of the Senior Leadership Team, responsible for developing and executing a comprehensive sales strategy that drives profitable growth across all Showersave product lines. This role demands visionary leadership, exceptional team management, and a deep understanding of market dynamics to exceed ambitious sales targets, expand market share, and cultivate enduring customer relationships. 1. Strategic Sales Leadership & Growth: Direct and lead the development and delivery of a robust, long-term sales strategy for profitable growth, contributing actively to the overall business development. Develop and implement initiatives to identify and penetrate new sales channels and routes to market, broadening Showersave's reach. Drive the achievement or exceeding of budgeted sales targets and margins across all product groups within the Showersave range. Identify and capitalise on actual and prospective business opportunities, skillfully negotiating trading terms that benefit the company. 2. Team Leadership & Performance Management: Provide inspirational leadership, motivation, and clear direction to the sales team. Set challenging, yet achievable, goals and objectives for the team, ensuring alignment with regional and company-wide strategic objectives. Manage and support the sales team to effectively implement Showersave's sales strategies, optimise key customer processes, and consistently fulfill agreed volume and turnover objectives. Conduct regular performance reviews, manage Personal Development Plans (PDPs), and oversee all sales-related training in line with company policy, ensuring continuous skill development (e.g., selling skills, product knowledge, enterprise knowledge). Address underperformance promptly and constructively, providing the necessary support and guidance. 3. Customer Relationship Management & Market Expansion: Lead, manage, and motivate the sales team to maintain and aggressively develop existing and new customer relationships, optimising their portfolio and territory management according to agreed sales development strategies. Personally maintain and strengthen high-level relationships with key accounts, buying groups, and agents, including cultivating director-level connections within customer organisations. Champion a strong, proactive, and target-driven sales culture across all sales functions. 4. Market Intelligence & Product Development: Maintain a detailed, up-to-date knowledge of all Showersave products, their respective markets, competitor activity, emerging trends, and evolving customer and distributor needs. Utilise market intelligence to inform and develop innovative sales and marketing strategies. Proactively identify industry trends and changes to pinpoint opportunities for developing Showersave products and applications that reflect the evolving needs of the building industry. 5. Brand Management & Representation: Maintain and develop Showersave’s corporate image and reputation, actively protecting and promoting the Company’s brand through suitable PR activities. Represent Showersave professionally at various industry events, which may frequently involve evening and weekend attendance. Plan and execute/support local marketing activities within agreed budgets and timescales, ensuring full integration with broader marketing campaigns. 6. Operational Excellence & Compliance: Ensure personal costs and team costs are rigorously controlled in line with or below budget. Promote and embed a robust Health & Safety culture in the workplace, displaying excellent personal safety and proactively challenging unsafe behaviour. Ensure all direct reports are fully aware of and adhere to company Health & Safety guidelines. Instil and maintain a pervasive customer-first service culture across the entire sales function, prioritising both internal and external customer satisfaction. Ensure effective and transparent departmental and cross-departmental communication at all times. Carry out any other reasonable tasks deemed necessary for the position, adapting to the company's expansion and evolving market conditions. Skills & Experience: Essential: Proven Leadership: A minimum of 5-7 years of progressive sales leadership experience, with at least 3 years at a senior management level, ideally within the renewable energy, building materials, HVAC, construction, waste water management sector. Demonstrated ability to develop, implement, and deliver successful sales strategies that drive significant revenue growth and market share. A strong track record of achieving and exceeding challenging sales targets and managing profit margins effectively. Proven experience in managing, motivating, mentoring, and developing high-performing sales teams (both internal and external). Exceptional ability to build and nurture strong, lasting relationships at all levels, from individual customers to director-level contacts within key accounts and buying groups. Deep understanding of market dynamics, competitor landscapes, and customer needs within the [e.g., building/construction/renewable energy] industry. Outstanding verbal, written, and presentation skills, with the ability to influence and negotiate effectively. Strong understanding of sales forecasting, budgeting, and cost control. IT Proficiency: Advanced proficiency in CRM systems and Microsoft Office Suite, particularly Excel, PowerPoint, and Outlook. Full, clean UK driving licence and willingness to travel extensively nationally, and occasionally internationally, to meet business needs and attend industry events (including evenings and weekends). Desirable: Degree in Business, Marketing, Engineering, or a related field. Formal sales management or leadership qualifications. Experience with specific products or technologies relevant to Showersave's offering. Proven experience in developing and leveraging new routes to market.