Job Description
Lead Generation Executive - SaaS industry - Southampton (4 days WFH / 1 day in office)
£32,000 PA + commission/bonus structure
A well-established, founder-led software company is seeking an ambitious and motivated Lead Generation Executive to join its sales and marketing team on a permanent basis. Working within a small but highly experienced team, you'll take full ownership of lead generation efforts and have the opportunity to make a meaningful impact. This is a genuine opportunity to lead from the front in a business that values initiative, creativity and collaboration.
Reporting directly to the Marketing Manager, the role focuses on smart, strategic outreach. You'll work across both inbound and outbound campaigns; crafting highly personalised email and social strategies, identifying key Ideal Customer Profiles and nurturing cold leads into qualified opportunities.
You'll run multi-channel campaigns end-to-end, with plenty of support-from social media posts and email journeys to direct outreach. You'll also have the creative freedom to test new approaches, backed by a robust marketing automation platform and a strong content engine (blogs, infographics, webinars and more).
Key Responsibilities:
1. Plan and deliver outbound and inbound lead generation campaigns
2. Identify, research, and contact new prospects via social media, email and phone
3. Collaborate...