As our Customer Insight Analyst, you will help the marketing department understand the effectiveness and efficiency of digital channels through both quantitative data analysis and qualitative insights. You will contribute to marketing initiatives and ensure all outputs align with internal client needs.
1. Provide initiative performance MI and insights, understanding outcomes and offering recommendations.
2. Conduct deep-dive analyses into customer behavior via digital channels and suggest improvements to enhance efficiency and effectiveness.
3. Understand customer needs and preferences through market research, internal data, and external sources to deliver insights and improve marketing segmentation.
4. Provide Marketing MI for the department.
5. Create insights using our customer experience software platform to meet project and customer needs.
6. Offer insights into changes within our customer base using internal and external data sources.
Qualifications:
* Degree in a quantitative discipline with coursework in statistics, econometrics, or a related field (essential).
* Experience with numerical programming (e.g., Python, R, SAS) and database programming (e.g., SQL Server, Azure SQL).
* Experience with customer feedback tools (e.g., Rant & Rave, Medallia).
* Strong critical thinking, intellectual curiosity, and ambiguity tolerance.
* Experience in data visualization (e.g., PowerBI).
At Lowell, we are on a mission to make credit work better for all. We treat people with dignity, helping customers pay off their debts in practical ways. Recognized as one of the best places to work in the UK, we value our people and their development. We promote diversity and inclusion and offer comprehensive benefits, flexible working arrangements, and a supportive environment. Join us and make a difference in the lives of millions.
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