Overview
Digital and Social Media Executive Apprentice — COUNTY SALES LIMITED, BURNLEY (BB11 5NA).
Closes in 22 days (Friday 19 June 2026 at 11:59pm).
County Sales Ltd is seeking a highly motivated and creative Digital and Social Media Executive to lead the development and execution of our digital marketing strategy across both B2B and B2C channels. The salary may be reviewed based on applicants experience etc.
Details
* Hours: Monday to Thursday 8:30am - 5pm, Friday 8:30am - 2pm (37 hours 30 minutes a week)
* Duration: 3 years
* Training course: Digital marketer (integrated degree) (level 6)
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you\'ll do at work
* Website Development: Lead the redesign and ongoing development of the company website, transitioning from a wholesale-led structure to a brand-focused platform; ensure the website communicates product benefits, brand values, and engaging visual content; incorporate clear calls-to-action to drive online engagement and sales; maintain up-to-date content including company values, service offering, team information, job opportunities, and B2B services
* B2B Social Media Management: Manage and develop the company’s LinkedIn presence; create and implement a structured content plan with regular weekly posts; build relationships with existing customers and attract new business opportunities through engaging professional content
* B2C Social Media Development: Create and manage social media profiles (Facebook, Instagram, TikTok) for selected brands; develop and execute content strategies tailored to each brand’s target audience
* Content Creation: Plan, storyboard, create, and edit high-quality video and image content; ensure content aligns with brand identity and audience preferences; collaborate with customer social media teams to produce shareable content across multiple channels; monitor and respond to social media interactions on behalf of the company and its brands; manage both positive and negative feedback in a professional and timely manner; escalate issues internally where required
* Paid Marketing & Budget Management: Manage a defined promotional budget; plan and execute PPC and paid social campaigns to support product launches and ongoing brand promotion; monitor campaign performance and optimise for ROI
* Influencer Marketing: Identify and engage relevant influencers across social media platforms; coordinate product sampling and collaboration opportunities; work with influencers to generate content that expands brand reach and engagement
* Product & Market Research: Conduct research to identify new product opportunities and market trends; provide accurate and actionable market insights to sales and NPD teams
* E-Commerce Support: Optimise product listings across existing platforms including Amazon, eBay, and TikTok Shop; explore and support expansion into new platforms such as Qogita, Instagram Shopping, and Shopify
Skills & Qualifications
* Proven experience in digital marketing and social media management
* Experience managing paid advertising campaigns (PPC and social media ads)
* Understanding of e-commerce platforms and online sales optimisation
* Ability to analyse market trends and customer behaviour
* Excellent communication and interpersonal skills
* Highly organised, proactive, and capable of managing multiple projects
* Experience working within FMCG environments
* Knowledge of influencer marketing strategies
* Familiarity with website platforms and basic SEO principles
Key Attributes
* Creative and commercially aware
* Results-driven with a strong focus on ROI
* Able to work independently and as part of a team
* Passionate about digital trends and innovation
Requirements
GCSE in Maths and English (grade A*-C/9-4); Other in Business or Media (grade Pass or above). Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Skills
* Customer care skills
* Analytical skills
* Creative
* Initiative
Other requirements
Please note, applications with AI-generated answers will not be shortlisted for the interviewing stage.
About this employer
Based in Burnley, we are a growing SME that wishes to create links with local organisations such as Burnley College to promote development of local talent. Potential progression into full-time employment on successful completion of the apprenticeship.
The contact for this apprenticeship is:
BURNLEY COLLEGE
themis@burnley.ac.uk
01282 733005
The reference code for this apprenticeship is VAC2000032585.
Apply now
Closes in 22 days (Friday 19 June 2026 at 11:59pm)
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