Applications from redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:knowledge of audience engagement and inclusive programming in heritage or cultural settings strong leadership and team co-ordination skills ability to respond to operational challenges with agility and professionalism ability to effectively monitor budgets and track performance deep understanding of health and safety, safeguarding, and compliance in public environments We’d love to hear from you if you have:experience of audience engagement and inclusive programming in outdoor settingsexperience of operational planning, rota management, budget monitoring and performance trackingexcellent leadership, communication and stakeholder engagement skills with an understanding of how to use marketing channels effectivelyability to handle varying pressures, responding to operational challenges with agility and professionalismskilled at communicating, and building good working relationships with people in your team and beyond with experience of working collaboratively across departments and with external partnerswell-organised, and able to work at pace and keep to timeSenior Visitor Experience OfficerThe North and West Lakes is a large countryside portfolio which includes Wasdale, the home of England’s deepest lake, Buttermere where the Rannerdale bluebells bloom and Borrowdale, where Derwent Water plays host to millions of visitors every year. Our visitor offer is extensive and there are many stakeholders with competing needs. Delivering positive outcomes in this challenging environment will be key to success.You'll play a key role in ending unequal access to nature by working to improve equity of access and use of nature helping a broader range of people to benefit from our outdoor sites on their terms.You'll ensure all visitors feel welcome, safe and inspired by our work to love and care for the natural world around them. Working across the busy portfolio, you'll lead the day-to-day delivery of visitor operations and programming, adapting between operational and programming responsibilities depending on seasonal and business needs. You'll work proactively across departments and with external partners to co-create visitor engagement initiatives and support community and commercial partnerships. You'll support visitor operations through recruitment, workforce planning, tracking performance against targets, managing budgets, compliance tasks and training and development. You'll lead for the development of the visitor offer and infrastructure ensuring the offer is of the highest standard.You can view the full role profile for this role in the document attached. You don't need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role.The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.Substantial pension scheme of up to 10% basic salaryFree entry to National Trust places for you, a guest and your children (under 18)Rental deposit loan schemeSeason ticket loanEV car lease scheme (for roles that meet the salary criteria)Perks at work discounts such as gym memberships, shopping discount codes, cinema discountsHoliday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.Flexible working whenever possibleEmployee assistance programmeFree parking at most Trust places Click here to find out more about the benefits we offer to support you. Closing Date: 08 February 2026 Important noticeIn line with our redeployment policy, we’ll prioritise applications from National Trust employees who are under formal notice of redundancy.To apply for this vacancy simply click the 'apply' button in the top right hand side of the page.If you need any help with your application, i.e. due to technical difficulties, please call us on 0370 240 0274 or email us at recruitmentenquiries@nationaltrust.org.ukIf you require an adjustment to the application process, for example due to disability or medical condition, please call us on 0370 240 0274 or email us at adjustments@nationaltrustjobs.org.uk and we'll support you as best as we can. For examples of how, please see our supporting you page.Equal Opportunities Statement The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here. Safeguarding Statement The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre. Please note we reserve the right to close this advert early and therefore we encourage you to apply for this position early. 170614IRC170614WasdalePermanent f/t (37.5 hrs pw)Ends: Feb 8th As our Senior Visitor Experience Officer, you will play a pivotal role in delivering and leading for consistently good, inclusive and engaging visitor experiences across the property. Taking an audience-focused approach that adapts to seasonal demands and visitor needs, this role blends operational leadership and delivery with creative programming, community participation and ensuring high presentation standards. If you have any questions about this vacancy please contact bruce.hardy@nationaltrust.org.ukInterview date: Thursday 19th FebruaryWestern Valleys, The Lodge, Wasdale, CA20 1ETCompliance.Eligibility to Work in the UK26,793 pa