Join our mission to reimagine the future of education At Nexford, we’re building a new kind of university: one that’s affordable, flexible, relevant, and 100% online. One that prepares learners for the careers of tomorrow — without the burden of student debt. We are seeking a Demand Generation Manager who is data-driven, results-focused, and passionate about optimizing digital campaigns that deliver tangible growth. If you thrive at the intersection of analytics, creativity, and strategy — and you’re eager to make an impact in a global, mission-led organization — this role is for you. About the Role As our Demand Generation Manager, you’ll own the strategy, execution, and optimization of multi-channel campaigns designed to generate qualified leads, nurture prospects, and accelerate conversions from awareness to enrollment. You’ll work closely with performance marketing, content, product, and sales teams to deliver results across the entire learner journey. Preferred locations : Must be able to work GMT time zone, Europe-based is preferred (remote-first) What You’ll Do Campaign Strategy & Execution Design and execute integrated demand generation campaigns across paid, organic, email, and partnership channels Own the full campaign lifecycle — from planning, budgeting, and targeting to execution, optimization, and reporting Implement audience segmentation strategies to deliver personalized messaging and offers Leverage AI tools and marketing automation to scale campaign impact and efficiency Pipeline & Conversion Optimization Develop nurture sequences and remarketing strategies to move leads through the funnel Partner with sales/admissions teams to align on lead scoring, hand-off processes, and follow-up strategies Continuously optimize CPL, CPA, and conversion rates at every funnel stage Data, Testing & Reporting Define KPIs for each campaign and channel; track performance daily and weekly Run A/B and multivariate tests on messaging, creatives, landing pages, and calls-to-action Use data insights to refine targeting, creative, and budget allocation Maintain clear, actionable performance dashboards for leadership and stakeholders Collaboration & Growth Work with content and creative teams to develop high-converting assets and lead magnets Explore and pilot emerging channels and partnerships to drive new sources of demand Stay ahead of digital marketing trends, tools, and tactics to keep Nexford’s growth strategy innovative Who You Are You’re not just a campaign manager — you’re a growth architect. You’re data-obsessed, experiment-driven, and relentlessly focused on outcomes. You can zoom out to design the big picture and zoom in to tweak ad copy or UTM tags without missing a beat. Requirements 5 years of experience in demand generation, growth marketing, or B2C performance marketing Proven track record of building campaigns that deliver high-quality leads at target CPL and conversion rates Strong knowledge of digital marketing channels including paid search, paid social, display, email, SEO, and partnerships Hands-on experience with marketing automation and CRM platforms (HubSpot preferred) Expertise in campaign tracking, attribution, and analytics tools (GA4, ad platform analytics, spreadsheets) Comfort working in fast-paced, test-and-learn environments Success Looks Like Campaigns consistently deliver qualified leads at or below target CPL Reports are clear, accurate, and provide actionable insights Data-driven testing drives improved creative, targeting, and bidding strategies New channels are tested methodically and scaled based on performance If you’re ready to combine your performance marketing expertise with a mission that matters, we’d love to hear from you.