THE ROLE
The
Growth & Digital Marketing Manager
will be responsible for optimising the acquisition and conversion of traffic across the marketing funnels and web touchpoints across our portfolio of brands and clients. You would be bringing your expertise to brands that are a mix of digital subscription platforms, digital course / community platforms, and other digital info products.
We are looking for someone with a strong data and performance marketing background who can use their expertise, insight and tools to drive strong performance across user acquisition and conversion metrics.
In this role you would work closely with the commercial, performance marketing and digital growth teams to identify issues and opportunities for improvement and then execute the plans at pace. We are a curious business, and experimentation is expected, as we know that things can always be improved.
Key Responsibilities:
* Own end to end optimisation and performance of:
* Digital subscription app conversion funnels and performance metrics, including onboarding journeys, web to app funnels, etc.
* Course platforms conversion funnels and performance metrics, including purchase journeys, down and upsell funnels, checkout conversion, etc.
* Optimisation
: Analyse user behaviour and funnel performance to uncover conversion opportunities and use an evidence-based approach to optimisation of our websites, funnels, messaging, and creative through quantitative and qualitative methods to truly understand our brands' products and customers.
* Launch new funnels: ideate and brief end-to-end funnels with the purpose of acquiring new customers for digital businesses
* Testing
: Develop and execute A/B and multivariate tests to enhance user experience and increase conversions across webflow touchpoints
* Strategy
: Formulate and implement strategies for optimising key digital touchpoints, using insight and data-led hypotheses to design new funnels, journeys and lead magnets
* Landing pages
: develop briefs for new sales pages and landing pages to support our digital marketing efforts, including messaging, creative and structure
* Execution: own the end to end process from setting the strategy to executing it with the help of the team.
* Reporting: Maintain performance reports to inform the wider business of the effectiveness of strategies and tests, and to inform prioritisation of workloads
* Portfolio: Be able to work across 5-10+ live brands and manage timelines, tests and workload effectively.
* Thought leadership:
Stay up to date with the latest trends and best practices in growth marketing to ensure we remain at the forefront of digital and social commerce
Ideal Skills + Experience:
* Proven experience in a Growth Marketing role within digital consumer platforms, preferably with experience in some of the following categories: fitness and courses
* Experience designing and implementing lead magnets for digital businesses
* Strong understanding of paid ads, digital marketing ecosystems, funnel strategies, and email flows
* Analytical thinker and problem-solver with a deep understanding of the metrics and data, and A/B testing, and the ability to translate data into insight and action plans
* Real in depth knowledge of Google Analytics, Hotjar, and other optimisation and funnel tools.
* Excellent written and verbal communication skills.
* Strong organisational skills and attention to detail.
The kind of attitude we're looking for:
* A naturally curious problem solver
* The ability to work across multiple projects at the same time at pace
* Someone who really takes pride in their work and the quality of their output
* A genuine willingness to roll up their sleeves and get work done and make things happen, whether it's reporting, analysis, execution or jumping on a call with a client
* A willingness to learn, improve and refine their craft
* Someone who's naturally interested in creators, social commerce and social content
Apply by filling out the typeform