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Do you have a proven track record of leading marketing strategy within the sports industry?
Are you passionate about building brands that resonate globally?
Do you thrive in a dynamic and entrepreneurial environment?
MacGregor Black is partnering with a leading global sports brand in the search for a Marketing Director. This is a permanent role based in Manchester.
This pivotal role will shape the brand’s direction, drive market impact, and ensure a consistent and compelling brand experience across all consumer touchpoints.
Key Responsibilities:
* Define and lead the brand strategy, ensuring a clear, authentic identity that connects with core consumer groups across key sporting markets.
* Build and maintain a distinctive brand framework, including purpose, tone of voice, visual identity, and messaging architecture.
* Lead the creation of seasonal campaigns and storytelling platforms that build emotional connection, drive brand equity, and differentiate in a competitive sports landscape.
* Manage internal and external creative partners to deliver world-class assets that elevate brand perception and drive awareness.
* Develop and lead brand partnerships with athletes, ambassadors, federations, and key cultural voices to strengthen authenticity and reach.
* Partner with product, retail, and digital teams to ensure brand strategy is reflected in consumer journeys, launches, and merchandising.
* Leverage insights and analytics to measure brand health, track campaign performance, and guide strategic decisions.
* Champion brand consistency and excellence across all touchpoints, from global initiatives to regional execution.
What We're Looking For:
* Proven experience in a Marketing Director or Head of Marketing role within a sport, performance, or lifestyle brand.
* Strong background in brand development, positioning, and storytelling.
* Experience building brands internationally, with deep consumer understanding across multiple markets.
* Demonstrated leadership in managing creative teams, external agencies, and cross-functional stakeholders.
* Passion for sport, culture, and innovation with a consumer-first mindset.
* Excellent communication and presentation skills, with the ability to inspire and influence at all levels.
For more information, please contact Asher Hart today.
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