MARKETING EXECUTIVE - RESERVE WINES
JOB OVERVIEW/PURPOSE:
Reserve is looking for an enthusiastic & open-minded Marketing professional who has a passion for wine, drinks, hospitality and creating amazing customers experiences. This is a varied and fun role and requires an individual who is happy to pick up lots of different tasks relating to both digital and in-store experience. Working with our consultant Marketing Director they must be an excellent organiser and executor… and full of ideas.
KEY RESPONSIBILITIES
· Assist and support with reporting on performance of marketing activity across channels and key KPI's ensuring data is collated accurately and shared on time.
· Create and manage email marketing activity, ensuring campaigns are scheduled, relevant, and on-brand.
· Provide support where necessary with the coordination of SEO and paid search agencies, including gathering updates and tracking activity.
· Assist with A/B testing and initiatives to improve conversion rate, recording results and sharing insights.
· Provide administrative support for budgeting processes (e.g., tracking spend against plan).
· Coordinate with head office team to help deliver marketing projects.
· Ownership and accountability of the marketing calendar, including scheduling campaigns and coordinating content across all channels.
· Lead on the management of social media accounts, liaising with the social media agency and supporting site teams with content where needed.
· Support with marketing campaigns and events in physical sites, working with the Commercial Operations Manager to ensure assets and materials are delivered.
· Help brief external suppliers and designers on creative projects, ensuring correct brand application under direction.
· Carry out research on industry trends and competitor activity to support the marketing team.
COMPANY VALUES:
· Welcoming
· Fun-loving
· Genuine
· Passionate
· Enterprising
ESSENTIAL SKILLS/ATTRIBUTES:
· Passion for wine, food, and hospitality, with an eagerness to learn more about the industry.
· Understanding of CRM, campaign analysis tools and social media scheduling tools.
· Strong written and verbal communication skills, with the ability to write clear, engaging, and on-brand content.
· Excellent organisational skills with the ability to coordinate multiple projects and deadlines.
· Confidence working with data: able to pull reports, interpret basic results, and use insights to improve activity.
· Understanding of core digital marketing channels (email, social media, SEO, paid search, website).
· Ability to carry out tasks allocated and work independently
· Proactive, detail-oriented, and eager to learn new marketing tools and techniques.
DESIRABLE SKILLS:
· More advanced knowledge of email marketing systems (segmentation, flows/automation, personalisation).
· Experience creating or editing visual content (e.g. Canva, Photoshop, or other design tools).
· Familiarity with paid media platforms (e.g. Google Ads, Meta Ads Manager).
· Knowledge of SEO best practices or content optimisation.
BENEFITS:
· Discount on our products and at all our sites
· Wellbeing and Employee Assistance programme
· Hospitality Rewards benefits app
· Onsite parking
· Flexible working
· Company days out and celebration parties
· 1 paid charity day per year
Job Type: Full-time
Pay: £26,000.00-£28,000.00 per year
Benefits:
* Casual dress
* Company events
* Employee discount
* Free parking
* Health & wellbeing programme
* On-site parking
Work Location: In person