Overview
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About Jaja: Our Mission is empowering customers to buy, borrow, and build — driven by tech, fueled by data, and built for the future. Our values include Care Deeply, Adapt & Thrive, Challenge everything, Go for it! Own it, Make it Simple. Jaja is a UK-based consumer finance business with a digital credit card launched in 2018 and a pipeline of solutions in the works. We aim to redefine the consumer finance experience and reduce complexity for customers, while delivering a simpler, more enjoyable, and more intelligent experience. We strive to delight customers with fair treatment and greater control of their money.
About The Role
This is a role for a CRM leader who thrives at the intersection of data, technology, and customer experience. You’ll architect and own the CRM ecosystem, designing scalable, automated journeys that respond to real-time customer behaviour and deliver measurable impact. You’ll be hands-on with our Braze platform, pushing the boundaries of what’s possible. You’ll launch lifecycle frameworks, debug complex campaign flows, and combine strategic thinking with technical execution in a fast-paced, experimentation-friendly environment. You’ll collaborate to embed CRM logic into the customer experience and lead a technically capable team, mentoring them to build smarter, faster, and more personalised campaigns. This is about building a CRM engine that drives growth, retention, and customer engagement at scale rather than just sending emails.
Key Responsibilities
* Own the CRM architecture & strategy: Define and lead the technical CRM roadmap, ensuring scalable, automated, and data-driven lifecycle marketing across email, app, push, and in-app channels. Align CRM infrastructure with business growth (Lifecycle and Loyalty) and customer experience goals.
* Data-driven personalisation & segmentation: Leverage customer data models, event streams, and behavioural signals to build dynamic segmentation and real-time personalisation. Partner with Data and Analytics to unlock predictive capabilities and drive retention and LTV.
* Advanced Braze enablement: Act as the internal Braze expert, owning configuration, integrations, and advanced use cases (integration with the credit card platform, data warehouse, mobile apps, and backend systems via SDKs and APIs). Explore and implement new Braze features to enhance campaign sophistication and automation.
* Gamification & behavioural design: Architect and deploy gamified CRM experiences using event-based triggers and progress mechanics. Drive repeat engagement and habit formation through scalable design.
* Performance engineering & experimentation: Define and monitor CRM KPIs, build dashboards, and run rigorous A/B and multivariate tests. Use experimentation frameworks to optimise journeys, messaging, and channel mix.
* Cross-functional technical collaboration: Work with Product, Engineering, Data Ops, and Analytics to embed CRM in the tech stack. Influence data pipelines, event taxonomy, and customer state logic to support CRM use cases.
* Team leadership & technical mentorship: Lead and grow a technically capable CRM team. Provide hands-on support in campaign logic, data troubleshooting, and platform configuration. Foster a culture of curiosity, precision, and delivery.
About You
* Proven CRM leader.
* You think and act like a founder – own the tool and drive high-impact initiatives with speed and ownership.
* Hands-on expertise with CRM tools (Braze preferable) including technical setup, deep automation, integrations and personalisation.
* Strong analytical mindset with experience in A/B testing, segmentation, and funnel analysis.
* Precision and attention to detail in campaign design and execution.
* Basic HTML & JavaScript.
Desired Skills & Experience
* Minimum 7 years of CRM experience.
Whats in it for you?
* The chance to make a real impact in a growing business on a mission to change the face of the consumer finance industry forever.
* Competitive salary
* Potential for part-time working around other/family commitments
* Pension contributions
* Bonus potential
* Private medical cover
* 25 days annual leave (FTE) plus UK bank holidays and your birthday off (with an additional day added for each full calendar year worked, up to a maximum of 30 days).
* 4x life insurance cover
* Employee assistance program
Seniority level
* Director
Employment type
* Other
Job function
* Business Development and Sales
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