Paid Media Manager Salary up to £45k Rochdale (2-3 days in) Im exclusively supporting a fast-growing, international pharma business based in Rochdale in their search for a commercially driven Paid Media Manager — a brand new, first-of-its-kind in-house performance hire for the business. This is one of those roles that doesnt come around very often. After years of steady, consistent growth, this business has reached the point where paid media is too commercially critical to sit entirely with an agency. Theyre ready to bring it in-house, own it properly, and scale it — and they need the right person to lead that charge. The Opportunity Youll be joining a lean, ambitious e-commerce team operating across UK and US markets in a regulated, high-growth sector. Google Ads is already driving serious revenue and needs a strong pair of hands to optimise and grow it. Meta doesnt exist yet — youll build it from scratch. An affiliate programme is on the roadmap. The commercial ambition is real and the backing is there. This isnt a role where youll be executing someone elses strategy. Youll own the paid media function end-to-end — the budget, the channels, the results, and the direction of travel. What Youll Be Doing Taking full ownership of Google Ads across UK and US — Shopping, Search and Performance Max — with direct accountability for revenue, ROAS and new customer acquisition Building Meta from the ground up — pixel, catalogue, account structure, testing strategy and scaling — working with the team on creative direction Growing the affiliate programme — partner identification, onboarding, tracking and ROI measurement Collaborating closely with the E-commerce Director and wider team to align paid activity to the trading calendar, promotions and on-site performance Reporting with insight — not just numbers, but clear recommendations and early flags on performance or budget risks Navigating a regulated environment — applying platform policies and sector-specific advertising standards across all markets with confidence What Were Looking For Proven hands-on Google Ads experience with direct revenue accountability — Shopping and PMax experience is essential Experience running paid social campaigns; building Meta accounts from scratch is a strong advantage Comfortable managing campaigns across multiple markets simultaneously Strong analytical ability across Google Ads, GA4 and Meta Ads Manager Experience in e-commerce — DTC or regulated sector experience is a real plus Someone who is commercially driven, proactive and detail-oriented — you manage budgets like your own money and you dont wait to be told theres a problem You dont need to have worked in aesthetics or pharma specifically — but you do need to understand regulated or restricted advertising environments and be comfortable applying compliance requirements consistently across ad copy, targeting and landing pages. Whats On Offer A genuinely ownership-level role with real impact on business performance The chance to build new channels from scratch and shape paid media strategy across two markets Hybrid working from Rochdale A collaborative, non-corporate team with strong e-commerce foundations and ambitious growth plans Competitive salary dependent on experience If youre a strong Google Ads practitioner whos ready to step into a role with real autonomy, commercial weight and the chance to build something properly — Id love to hear from you. As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency.