Brand Manager - Leading Food Manufacturing Company
Location: Birmingham
Salary: £50,000 + Car Allowance
Working Arrangement: Hybrid
Reports to: Commercial Director
About the Role
My client, a leading food manufacturing company, is seeking a talented Brand Manager to join their dynamic team. This is an exciting opportunity to drive brand strategy and consumer engagement in the competitive food retail market.
The successful candidate will be responsible for managing brand equity, launching innovative new products, and enhancing the company's market position through strategic marketing initiatives.
Key Responsibilities
Develop and implement long-term brand strategies aligned with company objectives
Lead go-to-market strategies for new product launches
Plan and execute integrated marketing campaigns across digital, in-store, and print channels
Conduct market research and competitor analysis to identify trends and opportunities
Collaborate with retail and sales teams on brand messaging and merchandising
Manage marketing budgets and track ROI on promotional activities
Monitor brand performance through KPIs including sales, market share, and brand health metrics
Work with cross-functional teams and external partners to ensure brand consistency
What We're Looking For
Essential:
Bachelor's degree in Marketing, Business, or related field
Minimum 3 years brand management experience, ideally in food or FMCG
Strong understanding of food retail dynamics and shopper behaviour
Proven track record of successful marketing campaigns on national food brands
Excellent project management and analytical skills
Proficiency with marketing analytics tools and MS Office
Creative mindset with strategic thinkingDesirable:
Passion for food innovation and consumer trends
Digital marketing and e-commerce experience
Ability to thrive in fast-paced environments
What My Client Offers
Competitive salary of £50,000
Car allowance
Hybrid working flexibility
Opportunity to work on nationally recognised food brands
Career development in a growing company
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