Job Description
Taylor & Francis Group have an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team. We’re looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information.
This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make commercial recommendations. You’ll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.
What you'll be doing:
1. Supporting the Marketing team to make strategic, data first decisions by:Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.Creating regular reports and presentations for stakeholders on marketing performance and recommendations.Supporting A/B test initiatives to enhance conversion rates and customer engagement.Conducting analysis and creating actionable insights to drive marketing performance including:Campaign and channel trackingBenchmarking and goal settingCustomer behaviour and segmentationDeveloping in-house training for campaign analysis and reporting.
2. Source and integrate data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality.
3. Line-management of junior members in the team.
Qualifications
What we’re looking for:
4. Highly numerate with advanced level Excel.
5. Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
6. Advanced knowledge of Google Analytics.
7. Experience in SQL.
8. Experience in working with marketing, customer and sales data.
9. Experience in A/B testing, knowledge of other statistical modelling techniques.
10. A focus on commercial results and making evidence-based decisions.
11. Problem solving and strategic thinking ability.
12. Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
13. A focus on learning and self-development.
14. Experience with the following would be beneficial: Alteryx, Python, R, BigQuery, Marketing Cloud, Sprinklr, Contentsquare, Google Tag Manager.
Additional Information
Location: The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our Milton Park office in Oxfordshire to ensure that as a balanced worker they can make it to this office location to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.
Closing Date: Applications will close on 24th October 2025
What we offer in return:
15. Competitive salary plus 10% bonus
16. An excellent work/life balance with a fantastic, flexible working culture
17. 25 days annual leave per year plus a day off for your birthday
18. 3 additional discretionary days off during the holiday season at the end of the year
19. 4 paid volunteering days each year
20. Company funded single cover private medical insurance
21. Employee assistance programme – offering 24/7 well-being support
22. Share Match – Plan that matches every share purchased with two free shares.
23. Pension scheme
24. Life assurance, plus optical and medical care
Being Yourself at Taylor & Francis
If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.