Job Description
CRM Manager
Lanchasire, Hybrid - 3 days per week in office
Up to £55,000
This is an opportunity to shape and scale CRM capability within a high-growth, investment-backed consumer business undergoing significant transformation. You will step into a newly created role with the chance to influence strategy while remaining close to delivery, working across modern martech and customer data initiatives.
The Company
They are a large and fast-growing UK-based retail group operating across a broad network of locations. The business is building out its CRM, customer insight, and data infrastructure capability from an early stage, offering genuine opportunity to make a measurable impact. Their operating model blends central strategy with local brand delivery, creating a unique and varied CRM environment.
The Role
You will lead CRM strategy and execution while managing a small, experienced team. This is a hands-on leadership role combining delivery with transformation work.
* Manage and develop a CRM team, including a team lead and CRM executives, with scope to expand the team
* Own and optimise end-to-end customer lifecycle journeys, including onboarding, retention, and product engagement
* Drive improvements in customer retention, purchase frequency, and overall customer value
* Oversee multi-channel CRM activity across email, SMS, and direct mail, with scope to expand into additional channels
* Build and optimise automated customer journeys and campaign structures within marketing automation platforms
* Play a key role in CRM transformation and marketing automation maturity
* Support the rollout and optimisation of a new martech platform across multiple locations
* Collaborate closely with customer insight and data teams to leverage segmentation, targeting, and performance analysis
* Contribute to the development of a scalable, data-led CRM strategy aligned with broader business growth
Your Skills and Experience
* Strong commercial experience leading CRM teams in a hands-on capacity
* Proven ability to build, optimise, and execute end-to-end CRM and lifecycle campaigns
* Experience working with marketing automation platforms such as Bloomreach, Salesforce, or HubSpot
* Confident working with customer data, campaign performance metrics, and lifetime value concepts
* Able to balance strategic thinking with detailed campaign execution
What They Offer
* Salary up to £55,000
* Opportunity to shape CRM strategy in a growing, investment-backed business
* Exposure to major transformation projects across CRM, data, and martech
* Clear progression opportunities as the team and function scale
How to Apply
If you are a hands-on CRM Manager looking to make an impact in a growing, data-driven environment, apply now to find out more